Guided by the philosophy “Expand Human Capability”, PL:ACADEMY moves AI beyond technical application towards long-term capability building.
Focusing on businesses, schools and communities, it draws on a decade of technology development and real-world business experience to nurture talent for the AI era.
HONG KONG, Nov. 2, 2026 /PRNewswire/ — Marking its 10th anniversary, Hong Kong ad-tech and digital media group PressLogic today announced the launch of PL:ACADEMY, a new artificial intelligence (AI) education and capability development platform. Guided by the philosophy “Expand Human Capability”, PL:ACADEMY turns cutting-edge AI technology, market insight and hands-on business experience into lasting capabilities, helping businesses, schools and communities seize the opportunities of the AI era.
The launch of PL:ACADEMY is a key milestone for PressLogic in technology innovation and talent development. The Group is extending ten years of experience in digital media, data analytics, AI product development and commercial application into education and knowledge sharing, creating a learning platform that connects technology, business and talent development.
Unlike conventional AI training centred on operating tools, PL:ACADEMY starts with understanding and judgement. It helps learners from different backgrounds grasp the logic behind AI, the direction of its development and its practical value, transforming AI from a tool for short-term productivity into a core capability that drives continuous growth for individuals, teams and organisations.
From Mastering AI Tools to Building Core Capabilities: Redefining Competitiveness in the AI Era
With the rapid rise of generative AI, large language models and AI agents, AI is reshaping how businesses operate, how knowledge work is done and how talent is developed. As AI tools become widespread and technical barriers fall, knowing how to operate tools is no longer enough to build a lasting competitive edge.
The real challenge for businesses has shifted from “how to start using AI” to “how to embed AI effectively into workflows, decision-making and organisational capability”. Educational institutions, too, must rethink how to develop students’ independent thinking, problem-solving and cross-disciplinary collaboration, preparing the next generation for a changing workplace.
PressLogic believes the value of AI should not be limited to automation or replacing existing work. Instead, it should focus on how technology can expand human knowledge, judgement and creativity.
Building on this belief, PL:ACADEMY adopts “Sensemaking-led AI Education for Expanding Human Capability” as its educational core. Learning starts with understanding technological and market change, moves to making judgements in real-world contexts, and ends with turning what has been learned into capabilities that can be applied over time.
Rather than simply teaching how to use specific AI tools, the platform helps learners understand the logic behind the technology and build the ability to analyse independently, make sound decisions, integrate knowledge and use AI to solve real problems. Even as technologies and tools keep changing, individuals and organisations can rely on these core capabilities to keep adapting.
A Decade of Technology and Business Experience: The Foundation of PL:ACADEMY
Since its founding in 2016, PressLogic has grown from a digital media business into an ad-tech group that combines content, data and AI technology, with operations across multiple Asian markets. The Group runs 12 digital media brands in Hong Kong, with more than 30 million followers and subscribers across social platforms.
Over the past decade, the Group has invested continuously in AI and data technology, applying it to market research, content production, ad delivery, customer engagement and business workflows, and building practical experience across media operations, technology development and commercial application.
PL:ACADEMY is built on this experience. The Group is systematising its internal technical know-how, working methods and business insights into learning content and training programmes for businesses, educational institutions and communities.
By combining market trend analysis, real business cases, hands-on practice and cross-sector exchange, PL:ACADEMY aims to close the gap between technical knowledge and practical application, helping participants understand how AI applies across different work and life scenarios, and exploring practical paths from individual learning to team collaboration and organisational transformation.
Ryan Cheung, Founder and CEO of PressLogic, said:
“AI is changing how knowledge, work and business value are created. As AI becomes ever more capable, human judgement, creativity and problem-solving matter more than ever. Over the past ten years, PressLogic has continuously explored how technology creates business value. With PL:ACADEMY, we want to bring that accumulated knowledge and hands-on experience to more businesses, schools and communities. We believe the true value of AI lies not in replacing people, but in enabling everyone to do more and go further.”
Focusing on Businesses, Schools and Communities: Three Directions for Advancing AI Education and Capability
PL:ACADEMY will focus on three areas — businesses, schools and communities — progressively building a diverse range of AI education, training and partnership programmes tailored to each group’s learning needs and use cases, so that AI knowledge and hands-on opportunities reach a wider section of society.
Businesses｜From Using AI Tools to Transforming Organisational Capability
For senior management, functional teams and professionals, PL:ACADEMY will offer business-focused AI talks, thematic workshops and corporate training covering AI trends, strategic judgement, workflow optimisation, knowledge management and cross-functional collaboration.
The platform helps businesses move beyond scattered, individual use of AI tools towards repeatable, continuously improving ways of working that scale across teams. This embeds AI more effectively into daily operations and business decisions, strengthening the organisation’s overall agility and capacity to innovate.
Schools｜Building Future-Ready AI Literacy and Core Capabilities
For schools and educational institutions, PL:ACADEMY will explore AI education activities, career talks and hands-on workshops suited to different learning stages, helping students understand how AI is changing society, industries and the future of work.
These programmes will focus on developing students’ AI literacy, critical thinking, creative expression and problem-solving. They encourage young people to use AI to expand their learning and creativity while building a responsible approach to technology, laying a foundation for further studies, employment and lifelong learning.
Communities｜Promoting AI Knowledge and Cross-Sector Exchange
Through public talks, community learning activities and cross-sector partnerships, PL:ACADEMY will also give more people from different backgrounds the chance to engage with AI and understand its impact on daily life, work and social development.
The platform aims to foster knowledge exchange among technology practitioners, business leaders, educators and the public, lowering the barrier for people to access and understand AI. This takes AI learning beyond specialist fields and promotes wider public understanding of and participation in technology.
Sensemaking at the Core: A Learning Model from Understanding and Practice to Building Capability
PL:ACADEMY places “Sensemaking” — understanding and judgement — at the heart of its educational philosophy. In a fast-changing technology landscape, learners must first know how to identify valuable information, understand what technology can and cannot do, and judge which applications truly meet their needs.
This approach focuses on three interconnected layers of learning:
Sense (Understanding Change) — Understand AI developments, market trends and their impact on different industries, building the ability to recognise opportunities and risks.
Apply (Putting AI to Work) — Use real cases, hands-on tool practice and scenario exercises to explore how AI can solve real problems at work, in learning and in daily life.
Build (Building Capability) — Turn individual experiences of applying AI into reusable working methods, knowledge systems and collaborative processes, so that learning keeps accumulating and delivers long-term value.
Through this model, PL:ACADEMY aims to move AI education beyond short-term skills training towards continuous knowledge accumulation and capability building, so learners can keep thinking independently and learning continuously, whatever the technology landscape.
Into the Next Decade: Connecting Technology, Talent and the Future Through Education
The launch of PL:ACADEMY is one of PressLogic’s key directions for its next decade. It reflects the Group’s long-term vision of turning the results of technology innovation into knowledge resources for society and opportunities for talent development.
Looking ahead, PressLogic will deepen its collaboration with businesses, educational institutions and communities through PL:ACADEMY, exploring more AI learning models for different industries and talent groups, and progressively expanding into executive training, workforce upskilling, school education and community learning.
In an era of continuous AI advancement, technical skills matter. But what truly determines whether individuals and organisations keep creating value is the ability to understand change, make judgements and put them into action.
Technology expands the boundaries of what is possible; human wisdom decides whether those possibilities become real value.
Upholding the philosophy of “Expand Human Capability“, PL:ACADEMY will work with businesses, schools and communities to advance AI knowledge, talent development and capability building, empowering more people to use AI, adapt to change and keep innovating as they embrace the opportunities of the AI era.
For the latest news and partnership opportunities from PL:ACADEMY, please visit https://academy.presslogic.ai/
Q&A
Q: What is PL:ACADEMY?
A: PL:ACADEMY is an AI education and capability development platform launched by PressLogic, a Hong Kong-based ad-tech and digital media group, to mark its 10th anniversary. Guided by the philosophy “Expand Human Capability”, it offers AI knowledge sharing, hands-on training and cross-sector collaboration for businesses, schools and communities.
Q: How is PL:ACADEMY’s AI training different from typical AI tool courses?
A: Most AI courses focus on operating specific tools. PL:ACADEMY is built around Sensemaking, the ability to understand change and make sound judgements. It follows three layers: Sense (understanding change), Apply (putting AI to work) and Build (building capability). Learners first understand how AI works and where its limits lie, then turn hands-on experience into repeatable working methods that stay relevant as tools change.
Q: What AI training does PL:ACADEMY offer businesses?
A: For senior management, functional teams and professionals, PL:ACADEMY offers business-focused AI talks, thematic workshops and corporate training. Topics include AI trends, strategic judgement, workflow optimisation, knowledge management and cross-functional collaboration, helping companies build AI into daily operations and business decisions.
Q: What AI education does PL:ACADEMY offer schools and students?
A: PL:ACADEMY will explore AI education activities, career talks and hands-on workshops for different learning stages. The focus is on students’ AI literacy, critical thinking, creative expression and problem-solving, and on using technology responsibly.
Q: Why is PressLogic launching an AI education platform?
A: Since its founding in 2016, PressLogic has used AI and data technology in market research, content production, ad delivery, customer engagement and business workflows. PL:ACADEMY turns a decade of technical know-how and hands-on business experience into structured learning content and training programmes for businesses, educational institutions and communities.
Q: How can I join PL:ACADEMY’s activities or explore a partnership?
A: Businesses, schools and community organisations can find the latest PL:ACADEMY updates and partnership opportunities at https://academy.presslogic.ai/.
About PressLogic
Founded in 2016, PressLogic is a Hong Kong-headquartered ad-tech and digital media group with operations across multiple Asian markets. Combining AI, data analytics, content marketing and advertising technology, the Group runs 12 digital media brands in Hong Kong, with more than 30 million followers and subscribers across social platforms.
PressLogic continues to develop a diverse range of AI business solutions, helping businesses drive growth through technology, data and innovative content.
Website: https://www.presslogic.ai/
About PL:ACADEMY
PL:ACADEMY is an AI education and capability development platform launched by PressLogic to mark its 10th anniversary. With “Sensemaking-led AI Education for Expanding Human Capability” as its educational core, it focuses on businesses, schools and communities. Through AI knowledge sharing, hands-on training and cross-sector collaboration, it helps learners from different backgrounds build the ability to understand, judge and apply AI, turning technological change into lasting individual and organisational capability.
Website: https://academy.presslogic.ai/
