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- Webull is expanding Webull Connect with Connect AI, Iress Xplan integration and LAB Group enabled onboarding and transfers
- Australian adviser platforms held more than $1.22 trillion in funds under advice in March 2026, while adviser numbers have fallen around 42 per cent since 2019
- The expanded platform is designed to cut administration and help advisers manage more client work
SYDNEY, Nov. 2, 2026 /PRNewswire/ — Webull Securities (Australia) Pty Ltd (“Webull Australia”), a subsidiary of Webull Corporation (NASDAQ: BULL), the owner of the Webull trading platform, has rolled out new features for Webull Connect, its portfolio management and execution platform for Australian financial advisers, as it continues to advance its offering for the advice sector.
Australia’s financial advisers serve one of the world’s largest pools of retirement savings, and demand for advice is set to grow. Investment platforms used by advisers and their clients held $1.22 trillion in funds under advice as of March 2026.
Yet the profession serving that demand is shrinking. Licensed adviser numbers have fallen 42 per cent since the start of 2019, from around 26,500 to 15,413 at the end of June 2026. With fewer advisers looking after more clients and more assets, time has become the profession’s scarcest resource, and administration is taking up much of it.
Webull Connect’s latest update is built to address that capacity squeeze. New features include:
- Connect AI: an AI assistant that assists advisers with routine operational queries and accelerates report workflows, with instant portfolio insights and summaries of client position exposures rolling out in early November. Advisers can currently use up to 5,000 queries per month at no cost.
- Bulk Onboarding and Transfer: in collaboration with LAB Group, bulk client registration, digital onboarding and portfolio migration, with HIN transfers for multiple clients initiated and tracked in one place.
- Iress Xplan Integration: built in collaboration with Iress, providing streamlined client portfolio integration with Xplan to improve workflow efficiency and client management.
- Bulk Trade: a single entry point to build diversified portfolios across the ASX and international markets, with orders across multiple client accounts executed separately or centrally and transparent average-price allocations.
- Webull Trade Terminal: multi-window layouts, advanced real-time charting, deep market depth and instant hotkey routing, giving advisers the same experience as Webull traders.
- Webull Connect Mobile App: a new app that lets advised clients follow their portfolios, order status and market insights, with the same experience Webull’s retail clients enjoy.
“When we launched Webull Connect in February, we said international market access was the real differentiator. Since then, advisers have told us the other thing holding them back is time,” said Rob Talevski, CEO of Webull Australia. “Australia’s advice sector looks after more than a trillion dollars, with roughly half the advisers it had a few years ago. We’re doubling down on Webull Connect because we see a real opportunity to help advisers do more with less, from onboarding a new client to building a global portfolio.”
Looking ahead, Webull Australia plans to broaden the platform further with access to Japanese markets, regulated crypto and digital asset access, and US bond and fixed income access, giving advisers more of the building blocks their clients need on a single platform.
About Webull Australia
Webull Securities (Australia) Pty. Ltd. is a leading financial services provider, holding an Australian Financial Services Licence (AFSL 536980) and regulated by the Australian Securities and Investments Commission (‘ASIC’). As a trading participant of both the Australian Securities Exchange (‘ASX’) and TMX Exchange Australia (‘TMX’), and a principal member of the Stockbrokers and Investment Advisers Association, Webull strives to ensure the highest standards of service and security. Learn more at https://www.webull.com.au/institution.
About Webull
Webull Corporation (NASDAQ: BULL) owns and operates Webull, a leading digital investment platform built on next-generation global infrastructure and AI technologies. Through its global network of licensed brokerages, Webull offers investment services in 18 markets across North America, Asia Pacific, Europe, Africa, and Latin America. Webull serves more than 29 million registered users globally, providing retail and institutional investors with 24/7 access to global financial markets. Users can put investment strategies to work by trading global stocks, ETFs, options, futures, fractional shares, and digital assets through Webull’s trading platform, which seamlessly integrates market data and information, its user community, and investor education resources. Learn more at www.webullcorp.com.
