SHANGHAI, Aug. 22, 2026 /PRNewswire/ — Under the theme of “RUN TO X”, XTEP hosted its 2026 Full-Scenario Running New Product Launch Conference in Shanghai. Integrating new product debuts, elite champion field tests, authoritative academic verification, celebrity crossover experiences and a professional running fashion show, this influential industry event fully presented XTEP’s decade-long scientific research and technological accumulation in running footwear. The brand officially launched its dual flagship product matrix featuring top-tier carbon-plate racing technology and premium cushioning technology, completing a strategic upgrade from professional racing to full-scenario running that covers competitive racing, professional training, casual jogging and urban lifestyle scenarios.
The launch was headlined by the official debut of two core flagship technologies: GT1200 top carbon racing technology and XTEP FLOAT zero-gravity cushioning technology. Empowered by these two cutting-edge foundational technologies, XTEP unveiled a portfolio of flagship new products, including the 160X8.0 Series Racing Running Shoes Family, Airflow Zero Series Shock-absorbing Running Shoes, and 2000KM 5.5PRO racing running shoes. The launch builds a full-gradient product system covering elite racing, professional training and mass daily running, fully meeting professional equipment demands across elite competitions, long-distance training, daily jogging and urban commuting scenarios.
Over the past decade, XTEP has consistently validated the performance of its professional running footwear through athletes’ real competition achievements. The championship-level 160X series has empowered athletes to break Chinese marathon records four times in three years and has maintained the No.1 wearing rate in Chinese marathons for three consecutive years. With its world-class dual flagship product layout, XTEP achieves a transformative upgrade from “the choice of champions” to “running for all”. It delivers independently developed, high-performance domestic equipment for China’s top marathon runners pursuing national and world records, while extending race-proven sports technology to the mass market, enabling ordinary runners to enjoy professional-grade protection and running experience in daily workouts.
