TOKYO, June 13, 2025 /PRNewswire/ — WePlay, a global new-generation social entertainment platform, officially announced its activity collaboration with “HelloPanda-哈啰潘达” for the “Xiangxiang Smile Festive” event, running from 12:00 on June 10 to 24:00 on June 16. This innovative partnership, blending virtual and real-world elements, will deliver heartwarming interactive experiences to Japanese users.
event poster
“Xiangxiang”: A Cross-Border Sensation of Warmth
As the daughter of pandas “RiRi” and “ShinShin” who resided in Japan, Xiangxiang has captivated public attention since her birth at Ueno Zoo on June 12, 2017. During her six-year stay in Japan, this adorable ambassador generated over ¥60 billion in economic impact through merchandise sales and themed events. Her return to China in 2023 amplified her popularity: thousands of Japanese fans braved the rain for a final farewell on February 19. Visit WePlay Japanese official SNS account to learn more about Xiangxiang.
Xiangxiang smile festive: Elevating Cuteness and Social Innovation
Centering around the dual cores of “whimsically cute + social,” this event will launch a series of immersive interactive activities, crafting a heartwarming and surprising experience for Japanese players: users can enjoy limited-edition items like homepage effects featuring “Xiangxiang”. Players may also participate in “Wonderful Adventure in the Animal Kingdom” to explore new virtual worlds and earn social sharing incentives.
Social + Entertainment: WePlay Dominates Japanese Market
With gamified social hits like Hide & Seek, Who’s the spy and Mic Grab, WePlay has captivated Japan’s youth. This collaboration merges Xiangxiang’s charm, lightweight gaming, and social mechanics, reinforcing its “entertainment-meets-social” edge.
Gaming Meets Philanthropy: Virtual Kindness, Real Impact
The event incorporates charity: Accumulated “Love Points” will be converted into pet food donations for Japanese animal protection organizations, supporting stray animal welfare. This design not only allows users to convey kindness while being entertained, but also bridges digital love to reality while fulfilling corporate social responsibility. A WePlay Japan executive noted: “This ‘gaming + public welfare’ model lets youth enjoy socializing while learning animal protection values.”
About WePlay
WePlay, a global social entertainment platform under Singapore-based Wejoy, integrates games, entertainment, and social features. With a mission to “Bring joy and friends to young people around the world” and a vision to “Bring people together through games, lead the trend of global online social entertainment,” WePlay is committed to co-create an innovative era of gaming and social experiences.
