HONG KONG, March 19, 2026 — Television Broadcasts Limited (TVB) introduced its Artiste-Creator Network (ACN) at the Hong Kong Trade Development Council’s MarketingPulse and eTailingPulse, aiming to integrate its extensive talent pool with data-driven digital marketing solutions.
The ACN leverages TVB’s established broadcast influence and social media reach to connect brands with talent-turned-creators for multi-platform storytelling. The initiative is supported by a strategic partnership with Starry, which provides AI-powered precision in matching artistes with brands to enhance engagement and conversion.
Industry leaders, including executives from TaRa Innovation and popular TVB artistes Bowie Cheung and Tony Hung, highlighted the growing importance of cross-platform influence and broadcast trust in driving effective marketing campaigns across the Greater Bay Area and beyond.
