From upcycled drinks and stress-relief coffee to compostable wraps and precision food processing, visitors at THAIFEX – ANUGA ASIA 2025 will witness the most innovative products that serve specific purposes. These breakthrough solutions reflect the evolving shift in trends across the F&B landscape, shaping how we eat, drink, and innovate.
BANGKOK, May 19, 2025 /PRNewswire/ — THAIFEX – ANUGA ASIA 2025, Asia Pacific’s most influential F&B trade show, will be showcasing 60 trend-setting food and beverage ideas from across the globe as part of THAIFEX – Anuga tasteInnovation Show 2025. With nearly 800 submissions received across 9 F&B categories, the jury recognised 10 winners and 50 finalists for their ideas and trends that will steer the future of F&B, in functionality, sustainability, and tech-enabled innovation.
These shortlisted products and solutions reflect closely to the trending F&B topics in Asia. According to Innova Market Insights*, Asian consumers have started to focus on health, nutrition and quality products, with:
- 37% prioritising mental and emotional wellness
- 34% opting for age-specific nutrition products
- 33% seeking gut health benefits
Breakthrough products from THAIFEX – ANUGA tasteInnovation Show 2025
Functional Health Innovations: Products that are mainly in drinkable formats which offer targeted benefits for stress, immunity and digestion beyond nutrition – this is in line with where the F&B market in Asia is headed.
- GABA Calm Drip Coffee by FOODHO (Winner) – Crafted from 100% Arabica beans and infused with GABAbiotics, a patented postbiotic, this smooth, aromatic coffee offers rich flavour with functional benefits for stress relief and mood balance.
- Coffogenic Drink by Hillkoff (Winner) – Coffogenic is a functional drink crafted from coffee pulp, transforming a by-product and agricultural waste into a high-value innovative food product that can prevent non-communicable diseases.
- hello m’arch quinoa coffee by Morning Arch (Winner) – A plant-based quinoa coffee that delivers a rich and smooth flavour complete with protein, fiber, and essential nutrients. It is made from premium Arabica coffee, organic tricolor quinoa, organic soy powder, isolated soy protein, and brown rice.
- Namwa Banana with Brown Rice Powder by 4Care Inno (Finalist) – Made from pea protein, Namwa banana, and brown rice, this powder mix supports muscle growth, recovery and is easily digestible. It comes fortified with prebiotics and probiotics that helps strengthen the immune system.
- Konjaco Potassium Drink by F W Inter Trading (Finalist) – An aromatic coconut water drink mixed with konjac that is not only high in potassium, but also low in calories. The drink is good for the nervous and muscular systems and can reduce the risk of high blood pressure and stroke.
Sustainable Formats & Clean-Label Solutions: Innovations that reduce waste, enhance transparency, and maintain product quality.
- M Wrap® Real Bio 100% Compostable Food Film by MMP Corporation (Winner) – Thailand’s first 100% compostable food-grade film, decomposing into compost within 180 days while ensuring safety with an extended shelf life.
- FLAVORWATCH by Gat Foods (Winner) – A natural solution for preventing Thermophillic Acidophilic Bacteria (TAB) spoilage in clear, fruit-based non-alcoholic beverages, maintaining the best taste and quality for every drinking occasion.
Food Tech & Processing Innovation: Solutions that streamline production and improve energy efficiency across the value chain.
- Green Novel Tech by Kamonpat (Winner) – Unique technology for rapid, uniform, and energy-efficient thermal processing with Continuous Flow Ohmic Heating System, ideal for pasteurisation, sterilisation, and precise heating for F&B.
“FLAVORWATCH is an innovative clean label, natural flavouring that protects the distinct qualities of beverages from Thermophilic Acidophilic Bacteria (TAB) spoilage, providing manufacturers with a peace of mind, knowing that the taste of their products will not be altered by excessive thermal processing. This award is an ideal platform for us to introduce our innovation to a wider pool of beverage manufacturers beyond the region,” said Shachar Shaine, Chief Executive Officer of Gat Foods.
Sunny Tsu, Founder of FOODHO, shared, “The tasteInnovation Award is an incredible opportunity for us to introduce GABA Calm Drip Coffee to global audiences. Today’s consumers are seeking more than just a caffeine boost — they want mindful products that support mental wellbeing and fit seamlessly into their everyday lives.”
Taste and experience flavours from around the world at THAIFEX – ANUGA 2025
Beyond the THAIFEX – ANUGA tasteInnovation Show, visitors can explore the rest of the booths and events happening at THAIFEX – ANUGA ASIA 2025, organised by the Department of International Trade Promotion, Ministry of Commerce, Thailand (DITP), the Thai Chamber of Commerce (TCC) and Koelnmesse, taking place from 27-31 May at IMPACT, Muang Thong Thani, Bangkok, Thailand. Visitor registration is now open! For more information, please visit www.thaifex-anuga.asia
You may refer to the full list of winners and finalists in the Appendix here.
