#MatrixPromotion #Matrix20Anniversary #Matrix20thAnniversary #IPLicensingAndCoBranding
HONG KONG, Oct. 13, 2026 /PRNewswire/ — In an era defined by individuality and cultural relevance, successful IP licensing and co-branding campaigns can enhance a brand’s appeal and market visibility. Matrix Promotion Limited, a leading Hong Kong-based provider of one-stop IP licensing and co-branding solutions and customized corporate products, hosted the Matrix Group 20th Anniversary Celebration on September 18. Combining art collectibles with an elegant cocktail reception, the event brought together senior executives from leading brands, fashion media representatives, IP creators and licensing industry leaders to celebrate Matrix’s 20-year journey and its pioneering role in IP licensing and co-branding.
The event showcased a lineup of IP co-branded products, including HK Express × CR7® LIFE, Disneyland × Monopoly, Rockit × Joguman, 7-Eleven × New Balance, KFC × Butterbear and KFC × Evangelion.
Discover how Matrix Promotion can revitalize your brand through its one-stop IP licensing and co-branding solutions, or revisit highlights from the 20th anniversary celebration by visiting its official website: https://www.matrixgroup.com.hk/
IP Licensing and Co-Branding: Enhancing Brand Value Through Cross-Industry Collaboration
At the celebration, Matrix founder and CEO Ray Leung described how the company has spent the past 20 years bringing together globally recognized IP properties, independent creators and leading brands. The event featured an IP Licensing and Collectibles Showcase, highlighting collaborations involving BE@RBRICK; CR7, the brand associated with football superstar Cristiano Ronaldo; Monopoly; and several well-known local IP creators. The exhibits demonstrated Matrix’s end-to-end capabilities, spanning IP matching, customized licensing arrangements, design and product development, and manufacturing.
Industry Leaders Show Their Support for Matrix’s 20th Anniversary Celebration
Ms. Helena Chiu, Chairwoman of the Hong Kong Exporters’ Association, and Gloria Liu, director of local IP creation studio TOCAT Creative Limited, also took the stage to deliver remarks. They praised the Matrix team’s expertise in identifying market trends, executing projects and navigating IP licensing business models.
Maintaining Its Commitment to Excellence While Expanding into New Markets
During the event, Ray expressed his heartfelt appreciation to Matrix’s clients, partners and team for their continued trust and support. He emphasized the company’s rigorous approach to every project and its ambition to create more innovative and memorable campaigns. Looking ahead, Ray said, “With Southeast Asia’s licensing market projected to grow at a compound annual growth rate of up to 9%, Matrix will capitalize on this opportunity to establish a presence in the region before gradually expanding into other global markets.” He added, “Co-branding is more than just a trend; it is becoming a mainstream marketing strategy. According to Licensing International, up to 80% of consumers are more likely to show interest in and purchase co-branded products. This reflects the distinctive business value we continue to create for our clients.”
The celebration opened with the unveiling of a specially designed giant gift box, symbolizing Matrix’s journey from its beginnings in corporate gifting to its evolution into a one-stop provider of IP licensing solutions. Since its founding, Matrix has steadily expanded its services while continuing to surprise and delight clients. Its longstanding commitment to quality and creativity has earned it recognition in the market and positioned the company for further growth.
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About Matrix Promotion Limited
Founded in 2006, Matrix Promotion Limited is a leading Hong Kong-based provider of one-stop IP licensing and co-branding solutions, as well as customized corporate products. Matrix draws on globally recognized IP properties, a network of independent creators, professional product development teams and a stringent quality control system to deliver end-to-end co-branding solutions, from IP matching and licensing agreements to manufacturing and integrated marketing campaigns. The company is committed to developing distinctive co-branded marketing campaigns that generate attention and engagement for corporate clients.
Address: 3/F, The Rays, 71 Hung To Road, Kwun Tong, Kowloon, Hong Kong
Tel: +852 5599 6008
Email: marketing@matrixgroup.com.hk
Website: https://www.matrixgroup.com.hk/
