Life-Space names badminton star Goh Sze Fei as Brand Ambassador, spotlighting its latest collaboration and the shared commitment to movement, vitality, and gut health for overall wellness.
KUALA LUMPUR, Malaysia, June 23, 2025 /PRNewswire/ — Life-Space, Australia’s leading probiotic brand, officially announces its partnership with badminton player Goh Sze Fei as the Brand Ambassador. This dynamic collaboration reflects Life-Space’s commitment to supporting movement, performance, and overall wellness — starting with gut health.
With athletes and everyday individuals alike beginning to understand the critical link between digestive health and physical performance, Life-Space is proud to stand at the intersection of science and sports.
Goh Sze Fei’s relentless drive, discipline, and balanced lifestyle mirror the values at the core of the Life-Space philosophy. As a prominent figure in Malaysian badminton and an advocate for overall wellness, Sze Fei is an ideal representative for the brand’s mission: to champion gut health as the foundation of better living. His approach to training and recovery aligns seamlessly with Life-Space’s belief that a healthy gut supports performance, resilience, and long-term wellbeing. The aim of this ambassadorship with Goh Sze Fei is to highlight the vital connection between gut health and peak performance.
“As a professional athlete, recovery and consistency are everything. Gut health plays a huge role in how I train, how I feel, and how I perform. I’m excited to work with Life-Space to bring more awareness to this often-overlooked part of overall wellness”, says Goh Sze Fei, Life-Space Brand Ambassador, Malaysian Badminton Player.
“The collaboration with Goh Sze Fei reflects Life-Space Malaysia’s commitment to professional excellence. As a professional badminton athlete, his precision and discipline align with our dedication to gut health science. By partnering through Malaysia’s national sport, we aim to raise awareness of the vital link between gut health and overall wellbeing — reinforcing Life-Space’s role as a pioneer in probiotics,” says Alan Yi, General Manager of Life-Space Group.
Life-Space invites Malaysians to take the first step toward a healthier, more active lifestyle. Discover how Life-Space Malaysia and Goh Sze Fei are championing gut health for better performance — try their probiotics today by visiting the website or following them on Facebook or Instagram and feel the difference from within.
