HONG KONG, Sept. 17, 2026 – FWD Hong Kong announced a comprehensive upgrade to its FWD Care support services, extending coverage from prevention and treatment to rehabilitation and late-stage palliative care. The insurer is partnering with Hong Kong Sanatorium & Hospital to introduce free early Alzheimer’s disease screening and with Haven of Hope Sister Annie Skau Holistic Care Centre to provide palliative care referrals for eligible policyholders.
The initiative follows a company survey showing that 78% of respondents consider non-financial support such as second medical opinions and specialist referrals equally important as monetary benefits when facing severe illnesses. Nearly 70% also expect insurance plans to offer emotional and grief counseling, reflecting a growing focus on holistic health support.
According to local research, dementia prevalence rises sharply with age, from 10% among those aged 60 and above to 50% for those over 85. FWD’s expanded services include free Alzheimer’s blood biomarker testing and consultations, as well as extended free second medical opinions for cancer patients. Palliative care referrals will connect patients and families with multidisciplinary teams to manage physical discomfort and provide emotional support in late-stage illness.
