Principal environmental protection officer Jackie Ng said the department’s current campaign aimed to make environmental protection accessible, convenient, and meaningful.
The remarks came as the EPD this week launched a publicity campaign called “Beautiful Hong Kong Green Fest”, to celebrate World Environment Day, which falls on June 5, and the department’s 40th anniversary.
Speaking on RTHK’s Backchat programme, Ng said this week’s environmental activities could foster a deeper emotional connection in which hands-on involvement becomes part of people’s routines.
“It [hands-on involvement] helps make the experience more engaging and memorable for everyone, transforming environmental protection from some abstract concepts into personal experience and action,” Ng said.
To strengthen environmental education for young people, Ng said the department has partnered with Ocean Park to deliver both on‑site and in‑school activities, where they can learn more about how to protect the environment and natural conservation.
“The programme combines not only fun activities and also educational materials, making the concept more accessible and memorable, and these activities also provide them some opportunities to do some self-direct learning and exploration,” he said.
