SHANGHAI, April 30, 2025 /PRNewswire/ — Recently, CLEAR, Unilever’s premium professional anti-dandruff brand, held a grand launch event at TANK Shanghai, debuting its first-ever SCALPCEUTICALS PRO RANGE—a groundbreaking series born from over a decade of scientific research by 5 global labs and more than 200 dermatologists. This high-profile industry event not only marks a monumental breakthrough in CLEAR’s 50-year journey of scalp care innovation but also heralds a revolutionary new era of “cellular-level[1] repair” powered by three patented technologies[2]. Furthermore, CLEAR officially announced the launch of the “Scalp Health Science Expert White Paper,” aiming to propel the beauty and hair care industry into a new phase of scientific advancement through cutting-edge research achievements.
CLEAR SCALPCEUTICALS PRO RANGE Global Launch: Redefining Premium Scalp Care with Technological Innovation
The high-tech “CLEAR LAB”.
Currently, China’s premium scalp care market is experiencing explosive growth, expanding at a rate of 190% and reaching a scale of over 33 billion RMB. Faced with evolving consumer demands and their diverse needs for scalp health, simply focusing on ”cleansing” is no longer enough to satisfy their desire for a premium experience.
“The key to a healthy scalp lies in fundamental repair at the cellular level.” Elsharkawy Mohamed, Unilever China’s Hair Care Marketing Director and Global Vice President of CLEAR, emphasized that Clear is now focusing on cell science and announced the global launch of the brand’s first SCALPCEUTICALS PRO RANGE.
Elsharkawy Mohamed also stated, “This launch event is not only about refreshing our products, but more importantly, about upgrading CLEAR’s brand positioning. Our SCALPCEUTICALS PRO RANGE will shift the industry focus from ‘basic cleansing’ to ‘derma-level professional scalp care.’ Moving forward, CLEAR will deepen research in scalp cell science, striving to become ‘consumers’ go-to expert brand for scalp health.”’
Revolutionary Breakthrough at the Cellular Level: CLEAR Unveils the “Scalp Cell Response Mechanism”
Eric Han, Head of R&D for Unilever Beauty & Wellbeing North Asia, stated: ”In the new era of scalp care, treatment should not remain superficial. CLEAR’s technological approach is about ‘rebuilding the foundation’ by synergistically managing cell metabolism and the scalp microbiome to help restore scalp health.”
Thus, the CLEAR SCALPCEUTICALS PRO RANGE, built upon three patented technologies[1] now introduced five targeted products: The Selenium Disulfide Anti-Dandruff Shampoo incorporates Unilever’s proprietary Selenium Disulfide PRO[3] Technology, which strengthens the protein “skeleton” and “outer walls” of barrier cells[2] to eliminate and prevent dandruff at its root cause[4], clearing 99% of flakes in just one wash[5], and correcting oiliness, dandruff, and itch in 4 weeks[6]. The Scalp Massage Essence helps repair the scalp barrier and create an invisible shield against dandruff. For recurrent dandruff issues, the Anti-Dandruff Conditioning Shampoo utilizes Piroctone Olamine[7] Technology to not only inhibit and fight dandruff but also to improve the scalp environment, boosting dandruff resistance by 500%[8].
[1] Refers to the barrier cells of the scalp epidermis. |
[2] Refers to the three patents in the CLEAR SCALPCEUTICALS PRO RANGE formulas. Specifically: CLEAR Soothing and Repairing Shampoo formula, a UK invention patent with patent number EP4271351; CLEAR Anti-Dandruff Conditioning Shampoo formula, a US invention patent with patent number US12246084; and CLEAR Oil Control Shampoo formula, a Chinese invention patent with patent number ZL201811056799.0. |
[3] Refers to the selenium disulfide, serine, alanine, glycine, and panthenol in the formula of Clear’s Selenium Disulfide Anti-Dandruff Shampoo. |
[4] Refers to the root cause of dandruff. |
[5] A third-party study involving 34 consumers with severe dandruff shows statistically significant agreement in self-assessments after one use of CLEAR Selenium Disulfide Anti-Dandruff Shampoo. Individual results may vary. |
[6] A third-party study involving 34 consumers with severe dandruff shows statistically significant agreement in self-assessments after 4 weeks’ use of CLEAR Selenium Disulfide Anti-Dandruff Shampoo. Individual results may vary. Itch refers to scalp itch caused by dandruff. |
[7] Piroctone Olamine |
[8] Unilever internal testing shows that CLEAR Anti-Dandruff Conditioning Shampoo inhibits the root cause of dandruff more than 6 times better than our internal control product. Individual results may vary. |
The CLEAR SCALPCEUTICALS PRO RANGE1, built upon three patented technologies, introduces five targeted products.
From Product Innovation to Industry Leadership: CLEAR is Pioneering a New Era of Scalp Health.
In addition, during this launch event, CLEAR also initiated the “Scalp Health Science Expert White Paper.” This initiative aims to provide consumers with more scientific references for scalp health and to propel the entire beauty and hair care industry into a new phase of development. The White Paper is based on Unilever’s over fifty years of dedicated scalp research, the latest advancements in scalp science, and the profound insights of 1,100 domestic and international dermatologists on scalp health, focusing on issues such as dandruff, oily scalp, sensitivity, and hair loss. It explains, in an accessible manner, the clinical manifestations, underlying mechanisms, and scientific care recommendations for these conditions.
Chen Ge (President of Unilever China), Elsharkawy Mohamed (Unilever China’s Hair Care Marketing Director and Global Vice President of CLEAR), and Leo Luo (CLEAR SCALPCEUTICALS PRO RANGE spokesperson) jointly illuminated the new advertisement for the CLEAR SCALPCEUTICALS PRO RANGE on the 3D sphere screen at Shanghai Metro-City.
“CLEAR has dedicated over 50 years to in-depth scalp research. This newly launched SCALPCEUTICALS PRO RANGE represents a vibrant step in the brand’s ongoing commitment to its premiumization strategy and its exploration of localized innovation within China,” stated Chen Ge, President of Unilever China. “China is not only a significant global consumer market but is also becoming an innovation hub for the beauty and hair care industry. By deeply integrating into China’s innovation ecosystem, we are upgrading from functionality to science, and from products to systems, thereby injecting continuous momentum into the transformation and sustainable growth of the global industrial chain.”
Notes:
- Three patented technologies: Refers to the three patents in the CLEAR SCALPCEUTICALS PRO RANGE formulas. Specifically: CLEAR Soothing and Repairing Shampoo formula, a UK invention patent with patent number EP4271351; CLEAR Anti-Dandruff Conditioning Shampoo formula, a US invention patent with patent number US12246084; and CLEAR Oil Control Shampoo formula, a Chinese invention patent with patent number ZL201811056799.0.
- Cellular-level: Refers to the barrier cells of the scalp epidermis.
- Selenium Disulfide PRO: Refers to the selenium disulfide, serine, alanine, glycine, and panthenol in the formula of Clear’s Selenium Disulfide Anti-Dandruff Shampoo.
- Root cause: Refers to the root cause of dandruff.
- Clearing 99% of flakes in just one wash: A third-party study involving 34 consumers with severe dandruff shows statistically significant agreement in self-assessments after one use of CLEAR Selenium Disulfide Anti-Dandruff Shampoo. Individual results may vary.
- Correcting oiliness, dandruff, and itch in 4 weeks: A third-party study involving 34 consumers with severe dandruff shows statistically significant agreement in self-assessments after 4 weeks’ use of CLEAR Selenium Disulfide Anti-Dandruff Shampoo. Individual results may vary. Itch refers to scalp itch caused by dandruff.
- Piroctone Olamine: Piroctone Olamine
- Boosting dandruff resistance by 500%: Unilever internal testing shows that CLEAR Anti-Dandruff Conditioning Shampoo inhibits the root cause of dandruff more than 6 times better than our internal control product. Individual results may vary.
