Hong Kong, September 11, 2025 — Bath & Body Works has opened its first and largest fragrance experience concept store in Hong Kong at K11 MUSEA, marking a milestone entry into one of the city’s most prominent cultural retail landmarks. Designed as a sensory playground, the store blends vibrant displays with interactive experiences, inviting customers to explore signature hand soaps, candles, and body care products while guided by fragrance consultants.
The new store also introduces seasonal limited-edition collections, including Vanilla Romance, Champagne Toast, and Sweetest Song, alongside the brand’s iconic three-wick candles, body lotions, and fragrance mists. A dedicated men’s zone and curated gift section further expand the offering, while the store’s hands-on wash station lets visitors directly test products. With this launch, Bath & Body Works continues to strengthen its position as a global lifestyle brand, now operating over 2,500 stores worldwide.
