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FUKUOKA, Japan, June 3, 2025 /PRNewswire/ — welzo Inc., an innovation-driven company in the agri-horticultural sector (Head Office: Hakata-ku, Fukuoka City, Fukuoka Prefecture; President and CEO: Yoshifumi Kanao), has established a wholly owned subsidiary, welzo Singapore PTE. LTD., in Singapore as of June 2, 2025. This move marks a significant step in accelerating its expansion into the Southeast Asian market and strengthening its global business development.
Background and Purpose
welzo has been actively expanding its business both domestically and internationally. Considering the rapid growth and diverse opportunities in the Southeast Asian market, weve strategically chosen Singapore as its regional base. With its excellent business environment and international connectivity, Singapore serves as a key hub for accessing ASEAN countries.
Business Activities of the New Office
Its Singapore office will serve as a central hub for marketing and business development across Southeast Asia, focusing on the following key areas:
– Development and Execution of Marketing Strategies for Southeast Asia
welzo will implement promotional initiatives tailored to the market characteristics and consumer trends of each country, aiming to enhance brand recognition and expand sales channels. The company will also actively participate in trade shows and collaborate with local partners on marketing efforts.
– Import and Export of Agricultural Products, Feed Ingredients, and Pet Supplies
through partnerships with local agricultural and pet-related businesses, we will establish a responsive supply system. The company will promote the export of high-quality, safe Japanese products and the import of raw materials that meet local needs.
– Building Local Partnerships and Optimizing the Supply Chain
Its Singapore office will centrally manage logistics, customs, and quality control operations to establish a more efficient and flexible supply chain.
– Recruitment and Development of Local Talent
we will actively recruit skilled local professionals to promote regionally rooted business operations. The company aim to provide multilingual and culturally sensitive services.
This new office will serve as a core base for its Southeast Asian operations and is expected to play a pivotal role in future regional expansion and global business growth. By leveraging its Singapore office, we will strengthen its ability to deliver value tailored to local needs and foster co-creation with local communities.
The welzo Group remains committed to contributing to a sustainable global society by promoting environmentally and socially responsible business practices. Through collaboration and co-creation with diverse partners across regions and industries, we aim to deliver new value on a global scale.
Yoshifumi Kanao, President & CEO of welzo Inc.
Comment from Yoshifumi Kanao, President & CEO of welzo Inc.
“Singapore is not just a gateway to Southeast Asia—it’s a global hub where innovation and agriculture can converge. With this new subsidiary, we aim to deliver high-quality Japanese products to local markets while building sustainable partnerships rooted in mutual growth. This marks a crucial step in our journey toward global co-creation.”
Overview of the New Subsidiary
Company Name: welzo Singapore PTE. LTD.
Address: 80 Robinson Road #10-01A Singapore 068898
Date of Establishment: June 2, 2025
Main Business Activities: marketing in Southeast Asia; import/export of agricultural products, feed ingredients, and pet supplies
Company Overview: welzo Inc.
welzo Inc. is a specialized trading company that provides products and services to enrich lives and promote a sustainable society through food and agriculture. Formerly known as Nichiryu Nagase, the company celebrated its 101st anniversary in 2022 and changed the company name to welzo Inc. on January 1, 2023. With 24 offices across Japan, welzo primarily operates in the B2B sector, handling agricultural materials, home gardening supplies, and feed ingredients. The company actively collaborate with internal and external partners and leverages IT and AI technologies to address pressing societal challenges in Japan.
Head Office: 1-14-3 Hakata Ekihigashi, Hakata-ku, Fukuoka City, Fukuoka Prefecture
President and CEO: Yoshifumi Kanao
Established: August 1952 (Founded August 1921)
Capital: 470 million yen
Sales: 50.137 billion yen (FY ending December 2024)
Business: Specialized trading company handling agricultural materials, home gardening supplies, and feed ingredients
