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SINGAPORE, July 9, 2025 /PRNewswire/ — Vorwerk, the number one direct sales company in Europe and the world’s leading direct seller of premium household appliances, today announced the grand opening of its first Thermomix® flagship experiential store in Singapore. Last year, the international family enterprise from Wuppertal (Germany)shared its decision to set up its own subsidiary in Singapore and Malaysia and therefore investing in these two important Asian markets. Coinciding with the store’s opening, Vorwerk also introduced the new Thermomix® TM7, the very unique and extremely versatile kitchen appliance – available now.
Strategically located at the newly-refurbished The Cathay, the state-of-the-art flagship experiential store marks a significant milestone in addressing the surging demand for Thermomix® across Singapore and the Asia-Pacific (APAC) region. There, anyone interested in the new Thermomix® TM7, manufactured in Europe and already enjoyed by numerous fans around the world, can get it for a price of S$2,980 – additionally to the possibility, to buy it through an advisor.
Singapore, a dynamic culinary and innovation hub, serves as the ideal launchpad for Vorwerk’s direct presence in the Lion City and regional expansion across APAC. With a growing appetite for smart, sustainable and versatile kitchen solutions, the region has seen unprecedented demand for Thermomix® all-in-one cooking innovations. The new experiential store underscores Singapore’s role as a strategic market for Thermomix®, offering an immersive platform to engage with customers, showcase cutting-edge technology, and foster a vibrant community of culinary enthusiasts.
“We’re really excited to start a new chapter in Singapore and Malaysia – and to open up completely new possibilities for Thermomix® enthusiasts in this region,” says Isabel Padinha, Senior Vice President Sales, who is in Singapore for this special occasion.
Spanning nearly 5,000 square feet, Singapore’s Thermomix® Vorwerk flagship store offers unique and bespoke experiences for home chefs and discerning epicures alike. The flagship store features live cooking demonstrations led by in-house experts, customised special-themed cooking workshops, and exclusive culinary masterclasses with guest chefs.
Introducing the Thermomix® TM7: The world’s smartest kitchen—like never before
The Thermomix® Vorwerk flagship store opening celebrates the highly anticipated launch of the Thermomix® TM7 in Singapore, a groundbreaking evolution of Vorwerk’s iconic kitchen appliance.
Sporting a sophisticated, minimalist, all-black finish, the Thermomix® TM7 redefines culinary possibilities with its compact design and smart ecosystem. Featuring a 10-inch multi-touch display, a quiet yet powerful motor, and an insulated mixing bowl, the Thermomix® TM7 replaces over 30 kitchen appliances, saving time, space and costs.
At the heart of the Thermomix® TM7 is its revolutionary enhanced guided cooking that is seamlessly powered by Cookidoo®, a dynamic digital ecosystem that offers access to over 100,000 recipes to suit every taste bud. The Thermomix® TM7 intuitively guides users through every step of each recipe with its smart, built-in functions that automate food preparation tasks and cooking by adjusting time, temperature, speed, and more. With innovations like future AI-driven updates, including voice control, the Thermomix® TM7 is poised to set new benchmarks for modern, intuitive cooking in every kitchen.
“The opening of our first flagship experiential store in Singapore, alongside the launch of the revolutionary Thermomix® TM7, marks a transformative moment for Vorwerk in the APAC region,” said Christine Wong, General Manager for Singapore and Malaysia, Vorwerk. “Singapore’s cosmopolitan culture and passion for innovation make it the perfect stage to showcase the Thermomix® TM7’s unparalleled capabilities and inspire a new generation of home cooks. The flagship store serves as a pulsating nexus where creativity, technology and community converge, creating an invaluable platform for us to validate and reinforce our commitment to transforming home cooking.”
About Vorwerk
Vorwerk is the number one direct sales company in Europe and the world-leading direct seller of high-quality household appliances. Founded in Wuppertal, Germany, in 1883, today Vorwerk is an international family enterprise. Its core business is the production and sale of superior household products (Thermomix® ecosystem with Cookidoo® recipe platform, Kobold cleaning systems). Vorwerk always seeks direct contact with its customers and achieves this primarily through its advisors, who are at the center of the company’s sales activities and serve as a central point of contact for the customer. The Vorwerk family also includes the akf group. Vorwerk generates consolidated sales of EUR 3.2 billion (2023) and operates in more than 61 countries. http://vorwerk.com.sg/
