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Unlocking Trillions: How Data Fuels China- Thailand Business Boom

PR Newswire by PR Newswire
2 June 2025
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Riding the Expo Wave: Unlocking New Opportunities for Deepened Osaka-Shenzhen Cooperation
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SHENZHEN, China, June 2, 2025 /PRNewswire/ — This is a news report from Shenzhen Media Group:

“When there’s a big volume of products from China, it also helps the Thai economy because people can buy things cheaper than produced in Thailand.” Recently, Thai Foreign Minister Maris Sangiampongsa responded to a question by Bloomberg TV’s  interview on concerns about whether an influx of Chinese goods imports into Thailand. Maris Sangiampongsa said, “What I am trying to say is, we have to work and to find, to be able to see the advantage of working together with Asean to fulfill the global supply chain.”

2025 marks the 50th anniversary of the establishment of diplomatic relations between China and Thailand, as well as the “the Golden Jubilee of China-Thailand Friendship.” Over the past five decades, the scale and scope of economic and trade cooperation between the two countries has continuously expanded and deepened, with digital technology emerging as a key area of collaboration.

As the global live-streaming shopping craze sweeps the world, typified by the catchphrase “3, 2, 1, link it up!”, traditional Thai supermarkets are also undergoing transformation. To keep pace with this shift, Thai supermarket giant BigC is partnering with Shenzhen-based internet companies Xingyun Group to pioneer innovative digital marketing strategies.

The team of Shenzhen TV’s program “Telling China’s Story” visited a Thai supermarket to explore how businesses leverage big data to precisely capture consumer preferences, turning Thai specialties like mango chips and durian chips into Internet latest superstar.

With the support of digital marketing, Thailand’s retail sector has experienced a significant boost in sales and expanded access to emerging markets, particularly China. This not only helps cushion the impact of U.S. tariffs, but also opens new avenues for traditional Thai supermarkets to address global trade challenges.

Have you ever wondered what it’s like to sell goods through live-streaming in Thailand? As new trade channels are being opened, what ingenious strategies are Chinese and Thai practitioners bringing to the table? Let’s find out on Telling China’s Story short video series Make Money Together – “Unlocking Trillions: How Data Fuels the China-Thailand Business Boom”!

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