With nearly 1,000 exhibitors present, foreign carmakers are raring to show they can keep pace with the ultra-competitive Chinese firms that dominate the sector’s electric frontier.
Beijing’s historic backing of EV and hybrid development has seen the domestic market flourish, with analysts considering it younger-leaning and more open to novelty.
It is the world’s biggest, still growing while other major markets see declines.
“Domestic growth in China is being driven by rapid adoption of electric vehicles, increasingly with intelligent-vehicle features such as autonomous-driving systems,” a report released on the eve of the show by consultancy AlixPartners said.
Auto Shanghai, which runs until May 2, will see a flurry of launches for electric, high-tech new models – luxury SUVs, saloons and multi-purpose vehicles.
On Tuesday night Volkswagen, the largest foreign group operating in the country, unveiled a series of new vehicles and a driver assistance system built “in China for China” – its play to reverse its sliding fortunes there.
“Our biggest push in EV history begins here,” the group’s China head Ralf Brandstatter said.
Exhibitors range from state-owned behemoths, start-ups such as Nio and Xpeng, tech giants with skin in the game such as Huawei, and consumer electronics-turned-car company Xiaomi.
The domestic contest has undoubtedly pushed Chinese companies to develop faster and fostered innovation.
On Monday, battery giant CATL announced it had developed a quicker charging model than rival BYD – one that can regain a 520-kilometre in just five minutes of charging time.
Last year, China exported 6.4 million passenger vehicles, more than 50 percent above second-ranked Japan, according to AlixPartners.
There are still potential roadblocks though.
Nio on Tuesday said it had underestimated the difficulties of expanding into Europe, blaming logistical hurdles and noting tariffs would have an impact on price competitiveness.
Tariffs will also be on the minds of foreign companies who make cars in China themselves, such as General Motors and Ford.
However, exports to Russia and the Middle East have helped cushion these and other tariff impacts, AlixPartners said Tuesday.
And although the levies will increase the cost of China’s vehicle component exports by about 24 percent, “this represents only about 3.8 percent of China’s total auto industry production value”, it noted.
“Anyone who says that China is becoming less important and weaker should look at Shanghai,” warned German automotive expert Ferdinand Dudenhoeffer in a note.
“The opposite is true. If our car industry wants to recapture the successes of the past, it must become more Chinese.” (AFP)
