Secretary for Culture, Sports & Tourism Rosanna Law visited two Bordeaux wineries in France today, exploring potential synergies to incorporate Bordeaux wines into Hong Kong’s wine tourism initiatives.
She toured Château L’if and Château Le Pin to deepen her understanding of Bordeaux’s winemaking traditions of the country.
A day prior to the winery tour, she met President of the Conseil Interprofessionnel du Vin de Bordeaux (CIVB) Allan Sichel. The CIVB is responsible for promoting Bordeaux wines globally.
Miss Law highlighted the Hong Kong Special Administrative Region Government’s efforts to host signature mega events, including the annual Hong Kong Wine & Dine Festival, which provides unique experiences for visitors.
Miss Law also met Mayor of Bordeaux Pierre Hurmic, Deputy Mayor of Bordeaux Céline Papin, and President of the Bordeaux Tourism & Conventions Office Brigitte Bloch, indicating to them the wishes of Hong Kong to build on the unique brand of the Wine & Dine Festival to foster cultural exchanges and strengthen bilateral ties.
The meeting was followed by discussions with representatives of Great Wine Capitals Global Network, Bordeaux Chamber of Commerce & Industries etc. and another meeting with France’s Minister for Tourism Nathalie Delattre.
The itinerary yesterday also covered a guided tour of La Cité du Vin, Bordeaux’s iconic cultural centre and wine museum dedicated to promoting the universal culture of wine.
The culture chief will conclude the visit to France and depart for Hong Kong on July 9.
