LOS ANGELES, May 21, 2025 /PRNewswire/ — Prime Focus Technologies (PFT), the creator of CLEAR®, is excited to announce its participation at Broadcast Asia (BCA) in Singapore, where it will showcase its CLEAR® AI Agents and AI Applications—designed to deliver real results in postproduction and content supply chain workflows. CLEAR® AI is purpose-built for video content and is set to showcase how these innovations can enable visible ROI for AI investments today.
PFT at Broadcast Asia
“In a region as diverse as APAC, AI must do more than automate—it must understand context, culture, and workflow nuances, said Anupam Sharma, Senior Vice President & Head of Sales – APAC, PFT. “At PFT, our AI Agents and AI Applications empower media companies to scale operations, accelerate time-to-market, and tap into new audience segments—without ballooning costs. This is AI that drives reach and revenue across your content portfolio.”
At BCA 2025, visitors at Meeting Room #5J3-8 will see:
Content Discovery AI Agents: CLEAR® AI’s Search & Metadata Agents go beyond keywords to empower teams to retrieve assets for powerful storytelling. Our AI Agents make it easier than ever to repurpose content, enabling new monetization channels and driving additional revenue.
Content Studio AI Agents: CLEAR® AI’s Content Creation Action Agents automate the time-consuming tasks of snackable content creation—from generating highlights to automating the editing process. This accelerates time-to-market and drives higher viewership and engagement. With proven success, including a 4X YouTube viewership increase and 22X revenue growth for a major content network, our AI Agents are designed to turn your content into a revenue generator.
Content Automation AI Agents: CLEAR® AI Automation Agents take the heavy lifting out of operations—whether automating segmentation, ensuring compliance, or seamlessly adapting assets for global distribution. Experience a 25% increase in viewer retention, a 15% boost in ad revenue, and a reduction in manual compliance review time by 80%.
Beyond AI Agents, PFT will feature applications like AI-powered video collaboration, smart MAM, and supply chain automation, empowering teams to achieve more with fewer resources and driving productivity while cutting operational costs.
Media companies don’t have time for experiments that don’t move the needle. See us at BCA, Meeting Room #5J3-8, and see how CLEAR® AI delivers real results—no fluff.
About Prime Focus Technologies
Prime Focus Technologies (PFT) is the creator of CLEAR®. It offers streaming platforms, studios, and broadcasters AI-led technology and media services powered by the cloud—enabling creativity, agility, and most importantly, revenue growth. PFT partners with major players such as Channel 4, ITV, Sinclair Broadcast Group, A&E Networks, Warner Bros. Discovery, Paramount, Crunchyroll, Insight TV, JioStar, BCCI, Tegna, Amazon MGM Studios, and more.
For more information visit: www.primefocustechnologies.com.
Press Contact
T Shobhana
Senior Vice President & Global Head of Marketing
Prime Focus Technologies
Los Angeles, CA
t.shobhana@primefocus.com
