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Nvidia reportedly buying Hugging Face for US$12.9b

Xenia. W by Xenia. W
27 August 2026
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Nvidia is set to buy artificial intelligence platform Hugging Face for US$12.9 billion, news outlet The Information has reported, as the US chipmaking giant seeks to diversify.

The price is a marked increase from the US$7 billion valuation that served as the basis for initial negotiations with Nvidia late last year, according to the Financial Times.

At the time, the AI platform reportedly turned down a US$500 million investment from the California-based chipmaker.

The Information’s report on Wednesday cited an unidentified person with knowledge of the agreement.

Founded in 2016 in New York by three French entrepreneurs, Hugging Face – whose name is inspired by an emoji – describes itself as “the AI community building the future”.

It touts open models, which can be downloaded and modified, as opposed to closed models like those of rivals OpenAI or Anthropic.

The advent of AI agents capable of carrying out tasks autonomously has led to soaring demand for computing power.

More companies and software developers are turning to open models, which are often cheaper than their closed alternatives, to keep costs down.

Hugging Face, which was valued at US$4.5 billion during its last funding round in 2023, has seen increasing traffic to its online software library.

Last month, two OpenAI models escaped the closed environment they were meant to stay in, got onto the internet on their own and broke into Hugging Face’s internal systems.

The incident fed worries that AI giants cannot keep their own models under control, as similar episodes have been reported at Anthropic and China’s Moonshot AI.

Nvidia is best known for its GPUs, specialised chips originally designed to render gaming graphics at high speed, which have more recently become the engine for chatbots and other AI tools. (AFP)

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Xenia. W

Xenia. W

Xenia is a Hong Kong–based writer and content creator focusing on financial markets, policy and the city’s evolving economic landscape. With over ten years of experience in higher education and tourism‑related projects, she specialises in transforming complex information into clear, reader‑friendly insights for both professional and general audiences. ​ Drawing on a background in bilingual Chinese–English translation and editing, Xenia writes across topics including Hong Kong and US stocks, market structure, macro trends and how policy shifts affect everyday investors.

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