Sydney office, to be led by Tristan Freedman, marks a pivotal step for Clicktivated’s global expansion
DETROIT, June 24, 2025 /PRNewswire/ — Clicktivated, the leader in interactive video technology that seamlessly connects viewers to products and information as they watch video content, announces a strategic expansion into the Australian market, offering its innovative video solutions to new audiences. Sydney-based industry veteran Tristan Freedman is leading the new endeavor.
Over the past year, Clicktivated has successfully launched high-impact interactive campaigns in Australia, demonstrating its ability to drive consumer engagement, increase conversions, and deliver measurable business outcomes for brands across retail and tourism. Collaboration with such partners as full-service media agency Bench Media and Cook Islands Tourism, Brand USA and Mamamia, and Discover L.A., represents a strategic expansion in Clicktivated’s global strategy, establishing a dedicated Australian presence to provide highly desired interactive digital experiences.
“Australia has quickly proven to be an incredibly exciting and fruitful market for Clicktivated, with brands eager to utilize interactive video to better connect with audiences,” said Chris Roebuck, CEO and founder of Clicktivated. “This success has reinforced the demand for immersive, high-impact digital experiences. With Tristan’s years of experience in marketing and partnerships across the tourism industry, he will continue to strengthen our presence, deepen relationships, and help brands seamlessly integrate interactive video into digital strategies that drive engagement and results. We are offering new products and services ongoingly to the market, and the reception has been tremendous including our vertical video player designed to meet the demands of today’s mobile-first audience.”
Several effective campaigns by Clicktivated, with a variety of notable brands in the region, have produced customized videos that drive traffic and sales, gain deeper insights into behaviors, and enhance the viewer’s overall experience. These programs each experienced significant growth in all key metrics, with some highlights including:
- A powerful 70% interaction rate for Cook Islands Tourism’sofficial destination video, which through work with full-service media agency Bench Media earned more than 5,000 click-throughs to additional pages on their website.
“As we deepen our presence in Australia, we know first-hand that interactive video can change consumer engagement,” said Tristan Freedman, newly named Director – Asia/Pacific for Clicktivated. “Seamlessly connecting audiences with content, products, and experiences in real time is a game-changer for brands looking to increase conversions and optimize digital engagement. Our partnerships with these major media organizations and more demonstrate the measurable influence interactive video has on consumer decision-making. Our expansion in this market will empower even more brands to leverage the next generation of video-driven commerce.”
Clicktivated is committed to growing its footprint in Australia by fostering long-term strategic partnerships with leading brands, tourism boards, media agencies, and content creators. The company had a significant presence at the Visit California Outlook Forum in Los Angeles this March, where Freedman had the opportunity to meet with key industry leaders for future alliances and opportunities.
“The results of the Cook Islands Tourism campaign demonstrate how impactful interactive video can be in capturing attention and influencing consumer behavior,” said Nate Vella, Brand Strategy Lead at Bench Media. “Clicktivated’s technology helped us create a dynamic experience that deeply resonated with audiences, leading to exceptionally high engagement rates and thousands of additional interactions for the brand. In today’s crowded digital environment, brands need solutions that create emotional connection, deliver measurable results, and stand out in a sea of content. Clicktivated delivers exactly that, and we’re excited to continue working with them to develop even more high-performing campaigns.”
About Clicktivated
Clicktivated is a cutting-edge interactive and shoppable video technology designed to transform passive viewing into active engagement. By seamlessly integrating clickable elements into video content, Clicktivated empowers viewers to explore, learn, shop, and take instant action directly within the video experience.
From showcasing destinations and products to promoting services, Clicktivated enables brands to build deeper connections with their audience, boost engagement, and deliver measurable results. Clicktivated’s user-friendly platform effortlessly turns video into a powerful tool for storytelling, data collection, and ROI generation—while enhancing the viewer’s journey.
Trusted by leading organizations across travel, retail, and beyond, Clicktivated is redefining video as a dynamic, interactive format, revolutionizing how audiences connect within video. For more information, visit www.clicktivated.com.
Contact
Kate Twilley
clicktivated@relativity.ventures
