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Games’ franchised products on sale

Xenia. W by Xenia. W
12 July 2025
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The National Games Coordination Office (Hong Kong) (NGCO) announced today that the official franchised products for the Hong Kong competition region of the 15th National Games (NG), the 12th National Games for Persons with Disabilities (NGD) and the 9th National Special Olympic Games (NSOG) are now available for sale.

 

The official franchised products launch ceremony was held today at the Cultural Centre Piazza in Tsim Sha Tsui and a pop-up store was set up at the venue to showcase such products for sale.

 

Secretary for Culture, Sports & Tourism Rosanna Law said at the ceremony that the Hong Kong Special Administrative Region Government has been striving to promote public participation in the National Games and encouraging both citizens and visitors to experience the charm and enthusiasm of the mega sports events.

 

Miss Law highlighted that the Hong Kong competition region, with support of the Trade Development Council and the Brand Development Council, has selected a number of outstanding enterprises to design and produce a series of official franchised products for the 15th NG, the 12th NGD and the 9th NSOG.

 

These products with Hong Kong characteristics feature designs incorporating elements such as Victoria Harbour scenery, city landmarks and local cuisine, showcasing the unique charm of the Hong Kong competition region.

 

Starting from July 14, the public can purchase the official franchised products for Hong Kong and Guangdong competition regions at the first batch of official retail outlets located at Atrium, Level G, Kai Tak Mall 3, Kai Tak Sports Park; G6, GFM Floor, Hong Kong West Kowloon Station; and first floor, Immigration Tower, Wan Chai. More official retail stores will be opened in various locations across Hong Kong.

 

Additionally, to mark the 100-day countdown to the 15th NG, the 12th NGD and the 9th NSOG, the Hong Kong competition region has launched an activity namely “100-Day to the National Games All Together for 1 Million KM Challenge”.

 

People can participate in various sports activities such as walking, running, and cycling, and upload their accumulating sports kilometre records to a designated webpage in achieving the target distance together from today until July 26.

Tags: Hong Konglocal
Xenia. W

Xenia. W

Xenia is a Hong Kong–based writer and content creator focusing on financial markets, policy and the city’s evolving economic landscape. With over ten years of experience in higher education and tourism‑related projects, she specialises in transforming complex information into clear, reader‑friendly insights for both professional and general audiences. ​ Drawing on a background in bilingual Chinese–English translation and editing, Xenia writes across topics including Hong Kong and US stocks, market structure, macro trends and how policy shifts affect everyday investors.

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