BANGKOK, July 9, 2025 /PRNewswire/ — On June 30, during a China-Thailand government reception, Mr. Piyapak Sricharoen, Director-General of the Department of East Asian Affairs, Ministry of Foreign Affairs of the Kingdom of Thailand, and Ms. Chang Yumeng, Minister Counselor at the Embassy of the People’s Republic of China in the Kingdom of Thailand, jointly presented POP MART’s popular character, DIMOO, with the honorary title of “Special Friend of Thailand-China Golden Jubilee”.
DIMOO was also featured at the unveiling ceremony for a limited-edition figure in Bangkok, where the exclusive character design and an animation short were officially revealed.
As 2025 marks the 50th anniversary of diplomatic relations between China and Thailand, a series of creative cultural exchange events have been launched, highlighting how art toy IPs are becoming vital bridges between the two cultures.
The unveiling ceremony was attended by Mr. Piyapak Sricharoen, Director-General of the Department of East Asian Affairs, Ministry of Foreign Affairs of the Kingdom of Thailand, Ms. Chang Yumeng, Minister Counselor at the Embassy of the People’s Republic of China in the Kingdom of Thailand, and Ms. Chen Xiaoyun, Vice President of POP MART International Group.
Created by Chinese artist Ayan Deng, DIMOO WORLD tells a healing story of a shy little boy who enters the Kingdom of Clouds through his dreams, where he finds friendship and growth. This dreamy world of comfort and companionship has quietly resonated with young people across China and Thailand, transcending language and borders.
For this special occasion, POP MART and Ayan designed a culturally blended DIMOO figure. Drawing inspired from the national symbol of Thailand, elephant, the cloud atop DIMOO’s head takes the form of an auspicious baby elephant. DIMOO wears traditional Thai attire and leans against a fiery lotus—a symbol that represents both Chinese wisdom and brightness as well as the passionate friendship between the two nations.
At the ceremony, DIMOO, dressed in Thai costume, performed a dance featuring both Chinese and Thai cultural elements. Artist Ayan also made a surprise appearance at the signing session, where many enthusiastic fans brought collected DIMOO figurines to be autographed. DIMOO is increasingly becoming a unique cultural symbol that connects the youth of both countries.
Notably, POP MART also collaborated with China Eastern Airlines to launch a special edition aircraft painted with DIMOO’s China-Thailand 50th anniversary design. The plane made its maiden flight on July 4, connecting multiple cities in China with Bangkok.
Today, art toys are more than just collectibles—they have become a new language of connection among the younger generation. In this celebration of 50 years of China-Thailand friendship, DIMOO serves not only as a jubilee figure but also a visual and emotional symbol shared and understood across cultures.
Since entering the Thai market in 2023, POP MART has been warmly welcomed by local art toy enthusiasts. The first store, located in centralwOrld Bangkok, drew over a thousand fans on opening day, accelerating the brand’s growth in the region. The world’s first LABUBU-themed store, which later opened in Mega Bangna, further strengthen the company’s presence and emotional bond with Thai consumers.
POP MART is honored to participate in and witness this significant milestone in the enduring friendship between China and Thailand. By using IP as a bridge, POP MART aims to bring the two cultures closer together. Moving forward, POP MART will continue to build an expressive, upward-reaching brand that fosters meaningful cultural connections and shares the joy of art toy culture with the world.
