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Cold Storage, CS Fresh, Giant, Guardian and 7-Eleven will deliver greater spending rewards and savings through one of Singapore’s largest retail partnerships
SINGAPORE, July 1, 2025 /PRNewswire/ — DBS Bank today launched an exclusive strategic partnership, making it the only bank in Singapore to offer spending privileges at more than 680 outlets across Cold Storage, CS Fresh, Giant, Guardian and 7-Eleven. As one of Singapore’s largest retail partnerships, this collaboration underscores both organisations’ shared commitment to delivering greater value on customers’ everyday purchases. It also reinforces DBS’ position as the preferred bank for everyday spending, with the bank delivering even bigger savings for DBS/POSB cardholders across Singapore’s most frequented daily shopping destinations.
DBS’ partnership with Cold Storage, CS Fresh, Giant, Guardian and 7-Eleven makes it the only bank in Singapore to offer spending privileges at more than 680 outlets. (Clockwise from top left of photo) Calvin Ong, Head of Consumer Banking Group, DBS Singapore; Naresh Kalani, Managing Director, Guardian; Anushree Khosla, Managing Director, 7-Eleven; Chan Sow Han, Head of Payments & Platforms, Consumer Banking Group, DBS Singapore; Lim Him Chuan, DBS Singapore Country Head; Lim Boon Cheong, Managing Director, Cold Storage and Giant
With Singaporeans becoming more value-conscious due to cost-of-living concerns, the partnership aims to address growing demand for meaningful savings on everyday purchases. According to NielsenIQ, one in four Singaporeans are keen to save more money in 2025. This inclination towards prudent spending is reflected across Asia-Pacific. A 2024 Euromonitor report[1] found that some 72% of consumers were concerned about the increasing cost of everyday expenses, prompting more deliberate purchasing decisions.
The partnership with Cold Storage, CS Fresh, Giant, Guardian and 7-Eleven means DBS/POSB cardholders will enjoy exclusive deals and savings with these brands for everyday spending, all year round. This includes essential and frequently purchased goods such as groceries, health and wellness products, as well as convenience store items. In addition, DBS yuu cardholders will enjoy up to 18% in cash rebates[2], while PAssion POSB debit cardholders will enjoy up to 9% in cash rebates[2] as well as one-for-one deals, on a wide range of everyday items at Cold Storage, CS Fresh, Giant, Guardian and 7-Eleven. These rebates can be redeemed in-store for more savings on everyday essentials.
“This partnership represents a significant milestone in our commitment to helping Singaporeans get the most value from their everyday spending,” said Chan Sow Han, Head of Payments & Platforms, Consumer Banking Group, DBS Singapore. “By combining DBS’ wide-ranging rewards programme with an extensive retail network, we’re creating unmatched value for customers while solidifying our position as the clear choice for daily spending. This collaboration demonstrates our deep understanding of customer priorities and our commitment to addressing cost-of-living concerns through meaningful partnerships.”
“At Cold Storage and Giant, our customers are at the heart of everything we do. This partnership with DBS is centred on providing our customers with meaningful rewards and savings from the items they need most—fresh food, groceries and everyday basics. By uniting our extensive store network with DBS’ strong customer base, we’re making everyday essentials more accessible, rewarding and relevant for all customers,” said Lim Boon Cheong, Managing Director, Cold Storage and Giant.
“At Guardian, our goal is to be Singapore’s trusted wellness advisor, supporting our customers in leading healthy and beautiful lives. As Singapore’s largest health and beauty retailer, we are committed to offering quality products and professional advice. This partnership with DBS strengthens that commitment by making everyday wellness even more accessible and rewarding. Together, we’re helping customers prioritise their well-being with greater savings on the essentials they trust us for,” said Naresh Kalani, Managing Director, Guardian.
“At 7-Eleven, we are committed to being a reliable and accessible part of our customers’ daily lives. Whether it’s a cold drink, a quick meal or a last-minute essential, there’s always a 7-Eleven nearby. As Singapore’s largest convenience retailer, we’re constantly introducing new and exciting food, drinks, snacks and collectibles, alongside 24/7 access to essential services. Our partnership with DBS allows us to deliver even more customer value, rewarding our customers for choosing 7-Eleven to meet their everyday needs,” said Anushree Khosla, Managing Director, 7-Eleven.
Exclusive offers and deals for DBS/POSB cardholders
From July to September 2025, all DBS/POSB cardholders will enjoy exclusive grocery promotions, including up to SGD 12 off at Cold Storage, and up to SGD 6 off at Giant, with minimum spend. On Fridays, cardholders will enjoy SGD 6 off Guardian vouchers for return visits and 10% discounts at 7-Eleven outlets. Cardholders can also expect unique weekly promotions across all participating outlets, designed to help them stretch their dollar where it matters most.[3]
Together, DBS and the retail brands will continue to develop innovative ways to maximise customer value, with more promotional activities and exclusive offers planned throughout the partnership period. To find out more, visit go.dbs.com/sg-yuurewards.
[1] Source: Euromonitor’s Voice of the Consumer: Lifestyles Survey, fielded in January and February 2024 |
[2] Minimum spend applies, please visit go.dbs.com/sg-yuurewards for more details |
[3] Visitgo.dbs.com/sg-yuurewards |
About DBS
DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank’s “AA-” and “Aa1” credit ratings are among the highest in the world.
Recognised for its global leadership, DBS has been named “World’s Best Bank” by Global Finance, “World’s Best Bank” by Euromoney and “Global Bank of the Year” by The Banker. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named “World’s Best Digital Bank” by Euromoney and the world’s “Most Innovative in Digital Banking” by The Banker. In addition, DBS has been accorded the “Safest Bank in Asia” award by Global Finance for 16 consecutive years from 2009 to 2024.
DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets.
DBS is committed to building lasting relationships with customers, as it banks the Asian way. Through the DBS Foundation, the bank creates impact beyond banking by supporting businesses for impact: enterprises with a double bottom-line of profit and social and/or environmental impact. DBS Foundation also gives back to society in various ways, including equipping underserved communities with future-ready skills and helping them to build food resilience.
With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. For more information, please visit www.dbs.com.
About Cold Storage
Cold Storage is one of Singapore’s established grocery retail chains, with a heritage dating back to 1903. Known for its premium product offerings, Cold Storage is a trusted household name for customers seeking quality, freshness, and a wide selection of international products. With a focus on curated experiences, Cold Storage caters to the evolving needs of discerning consumers, delivering exceptional value across its islandwide network. For more information, please visit website.
About Giant
Giant is one of the leading mass-market supermarket chains, offering customers everyday affordable prices on a wide range of groceries, fresh produce, and household essentials. Through customer-centric initiatives, Giant helps Singaporeans stretch their dollar while delivering convenience, value, and variety. For more information, please visit website.
About Guardian
Guardian is Singapore’s No. 1 health and beauty retailer, with the largest network of community pharmacists and over 120 stores island-wide. Offering a curated range of 9,500 products across more than 850 international and local brands, Guardian is the trusted destination for health, beauty and everyday wellness of our modern customers. Through accessible health services, trusted and professional expertise, and everyday essentials, Guardian empowers customers to embrace wellness with confidence — anytime, anywhere. As a trusted advisor in preventive health and holistic wellness, Guardian is committed to supporting every individual on their personal well-being journey.
About 7-Eleven
Established in Singapore in 1983, 7-Eleven has grown to become the nation’s leading 24-hour convenience store chain, with over 460 outlets across the island. At the heart of 7-Eleven’s offering is a focus on convenience, value, and quality — providing a diverse selection of products, food, and essential services to meet customers’ everyday needs. From iconic favourites like the refreshing Slurpee and 7CAFÉ, to a wide range of ready-to-eat meals and sandwiches under the 7-SELECT label, 7-Eleven continues to be a go-to choice for busy individuals. More than just a store, the newly launched 7-Eleven app brings convenience even closer to our customers through EasyCollect, SaverStamps and ValuePacks. 7-Eleven serves as a 24/7 one-stop destination for essential services, including bill payments, courier pick-ups, and even cash withdrawals. For more information, visit www.7-eleven.com.sg.
Media contact
DBS Bank: dbsmediacentre@dbs.com
DFI Retail Group: sgcomm@dfiretailgroup.com
