TAIPEI, July 2, 2025 /PRNewswire/ — Cathay United Bank has once again garnered international acclaim, receiving accolades at the Bloomberg Businessweek Financial Institutions Awards. Organized by Bloomberg Businessweek since 2017, this year marks the first time the awards have introduced a category for Taiwanese financial institutions. The Bank received two major honors: the “Bank Architecture of the Year – Excellence” for its innovative CUBE digital banking model, and the “Corporate Sustainable Finance – Outstanding” for the sustainable finance achievements of its Hong Kong Branch. These honors underscore the Bank’s excellence in driving digital innovation and sustainability transition in the financial sector.
Cathay United Bank received two honors in the 2025 Bloomberg Businessweek Financial Institutions Awards. Representing the Bank at the ceremony were Senior Vice President Maya Lee (left), Hong Kong Branch Chief Executive Eric Liu (center), and Senior Vice President William Chu (right). The honors underscore the Bank’s excellence in driving digital innovation and sustainability transition in the financial sector.
Staying true to its customer-centric philosophy, the Bank has long been committed to advancing financial services and accelerating digital transformation. The Bank’s innovative CUBE digital banking model exemplifies this approach: leveraging the CUBE Card in tandem with the CUBE App, it breaks away from the common “multi-card” market strategy in Taiwan. Instead, it introduces an integrated “one card, one app, one account” concept that delivers flexible rewards switching, personalized experiences, and real-time data insights – redefining the digital banking journey and earning widespread customer acclaim in a highly competitive market.
Powered by a parametric system and modular design, the CUBE Card enables Cathay United Bank to respond swiftly to market shifts while driving innovation across a wide range of applications, such as rewards-based customer engagement, themed promotional campaigns, cross-selling of in-house products, and strategic cross-industry partnerships. This business model has also been granted an invention patent in Taiwan, reinforcing the Bank’s expanding financial ecosystem. Moving forward, the Bank will continue to solidify its foundation in Taiwan, demonstrating tangible results in fintech innovation.
Furthermore, Cathay United Bank is also advancing sustainable finance across domestic and international markets. Eric Liu, Chief Executive of Cathay United Bank Hong Kong Branch, stated that the branch is committed to driving sustainability transition through its core financial functions. With a keen observation of corporate clients’ needs, the branch develops tailored green and sustainable financing solutions for enterprises. The branch has also served as a Mandated Lead Arranger (MLA) in sustainability-linked syndicated loans, demonstrating its professional expertise and influence in Hong Kong’s financial market. The award presented to the Hong Kong Branch highlights the Bank’s recognized achievements in promoting green and sustainable finance. The Bank will continue to expand its lineup of sustainable finance products, building a robust green financial ecosystem and partnering with enterprises toward a sustainable future.
The Bloomberg Businessweek Financial Institutions Awards are one of the most influential honors in the global financial industry, recognizing leading financial institutions in Asia for their outstanding performance and contributions. For the first time in 2025, the awards have introduced a category for Taiwanese financial institutions. The judging panel boasts a diverse group of experts, including economists, academics, financial analysts, certified accountants, and editors from Bloomberg Businessweek.
