TAIPEI, June 6, 2025 /PRNewswire/ — As part of a series of events celebrating the 20th anniversary of Cathay United Bank Ho Chi Minh Branch (CUBHCM), the bank held the 17th “Elevated Tree Program” Scholarship Award Ceremony at Quang Nam College. During the event, CUBHCM supported underprivileged students by awarding 360 scholarships, amounting to a total of VND 360 million. In a separate and significant contribution, Cathay Life independently provided an additional 100 scholarships valued at VND 100 million. Consequently, through the combined efforts of both organizations, a total of 460 scholarships with a total value of VND 460 million were awarded to deserving students. Initiated in October 2008, the “Elevated Tree Program” stands as a flagship annual initiative embodying the strong corporate social responsibility of CUBHCM. The program reflects the bank’s commitment to contributing to education development and supporting underprivileged students nationwide. To date, it has become a prominent and impactful annual humanitarian endeavor of the bank.
Cathay United Bank Ho Chi Minh Branch (CUBHCM), the bank held the 17th “Elevated Tree Program” Scholarship Award Ceremony at Quang Nam College. During the event, CUBHCM supported underprivileged students by awarding 360 scholarships, amounting to a total of VND 360 million. (Photo provided by Cathay United Bank)
Until 2024, the CUBHCM scholarship program has steadfastly supported Vietnam’s education sector, empowering over 22,000 underprivileged students who have demonstrated strong academic performance. The total funding provided has reached nearly VND 13 billion. Beyond material assistance, the program plays a crucial role in fostering confidence and creating motivation for these students to overcome obstacles and steadfastly pursue their intellectual journeys.
The scholarship awarding ceremony in Quang Nam was honored by the participation of CUBHCM’s strategic partners, including Cathay Life Insurance Vietnam Co. Ltd (Cathay Life), Cathay Insurance (Vietnam), and the Quang Nam Association for Promoting Education.
Speaking at the ceremony, Mr. Lu Wei Chieh, General Manager of CUBHCM, emphasized: “Throughout our 20 years of operation in Vietnam, CUBHCM has consistently prioritized building a sustainable business alongside fulfilling our social responsibilities to the community. We firmly believe that investing in education is the most practical and effective pathway to building a brighter future for the nation. This conviction has driven us to initiate and maintain the “Elevated Tree Program” for the past 17 years, with the aim of supporting tens of thousands of students in overcoming adversity and continuing to nurture their dreams and aspirations for learning.”
Among the students receiving scholarships at Quang Nam College, Nguyen Ngoc Le Giang, a ninth-grade student at Chu Van An Secondary School in Tam Ky City, was visibly moved. Sharing her gratitude, Giang stated, “This scholarship offers crucial support to us and our families in alleviating some of our hardships, allowing us to continue attending school,” and pledged to dedicate herself to her studies for a brighter future.
Beyond the significant scholarship grants, the 17th “Elevated Tree Program” scholarship awarding ceremony also placed a strong emphasis on creating comprehensive educational experiences for the students. The “Ring the Golden Bell” knowledge contest emerged as an engaging intellectual platform, encouraging students to apply their knowledge, cultivate teamwork skills, and develop logical thinking. Simultaneously, the “Elevated Dreams” activity provided a meaningful space for students to articulate their aspirations and ambitions, thereby inspiring motivation and future direction. These two activities not only served as highlights of the event but also underscored the organizers’ deep commitment to the holistic development of the students.
The year 2025 marks the 20th anniversary of CUBHCM’s operation in the Vietnamese market, a milestone being celebrated with a series of meaningful events and social activities under the parent company Cathay Financial Hodings group value “Better together.” Notably, CUBHCM and its partners are committed to the continued expansion of the “Elevated Tree Program” in both scale and number, aiming to further support children in exploring their talents, fostering learning motivation, and enhancing their self-confidence. In addition to the scholarship distribution in Quang Nam, CUBHCM plans to continue its commitment by awarding scholarships worth VND 360 million to students facing exceptional difficulties with strong academic records in Ho Chi Minh City later this year. This initiative not only reaffirms CUBHCM’s dedication to supporting students overcoming hardship but also demonstrates the expanding scale and reach of its assistance to the younger generation across Vietnam.
