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HO CHI MINH CITY, Vietnam, July 7, 2025 /PRNewswire/ — Appier (TSE: 4180), an AI-native SaaS company specializing in advanced AdTech and MarTech solutions, officially launches AdCreative.ai solution in Vietnam. This Generative AI-powered platform empowers Vietnamese brands to accelerate creative production, boost campaign performance, and scale personalized marketing efforts. The launch event attracted hundreds of marketers, advertisers, and business leaders, eager to explore how AI is transforming creative workflows and driving business growth.
Generative AI Gains Momentum in Vietnam’s Marketing Landscape
Following the successful rollout of AdCreative.ai in Taipei, Seoul and Tokyo, the Ho Chi Minh City launch underscores Vietnam’s position as one of the region’s fastest-growing digital economies and highlights its rapid AI adoption. According to the report by MMA and Decision Lab, 89% of Vietnamese businesses have incorporated AI into their marketing strategies, with 78% achieving medium to high levels of integration.
“Vietnam’s brands are moving fast toward AI-powered transformation,” said Vy Pham, Head of Ads, Appier Southeast Asia. “AdCreative.ai is more than an ad-generation tool — it’s a comprehensive growth engine for creative production across marketing channels, enabling faster, smarter, and scalable content creation.”
“Pairing AdCreative.ai with our predictive and engagement solutions gives brands a future-ready advantage, helping them create high-performing creatives tailored to user preferences and build agile marketing capabilities for the AI-driven era,” said Serene Lam, Head of Enterprise Solutions, Appier Southeast Asia.
Success Stories: Brands Accelerating with AI
K&K Fashion: AI-Driven Efficiency for Fashion Marketing
K&K Fashion, a prominent Vietnam-based e-commerce retailer specializing in women’s office wear, adopted AdCreative.ai and Appier’s AIQUA personalization solution to overcome fragmented data and time-intensive creative production.
Since adoption, the brand has seen AI-generated visuals deliver a 13.8% click-through rate (CTR), outperforming original photos (10.7% CTR). Creative production time has been reduced from days to minutes, and Custom Templates now enable rapid asset creation across multiple formats. Combined with AIQUA’s personalization capabilities, K&K Fashion has achieved stronger customer engagement and improved ROI. “With AdCreative.ai, we can now transform static product images into vivid, polished creatives and videos instantly,” shared the K&K Fashion team.
Lua Viet Tours: Scaling Creativity in the Travel Industry
Lua Viet Tours, one of Vietnam’s leading travel agencies, adopted AdCreative.ai and AIQUA to meet growing demands for personalized campaigns across digital touchpoints including websites, messaging apps, and social media.
By transforming a single product image into 5–10 customized banners tailored to different audience segments, the team greatly expanded content output with ease. With AI-generated destination visuals, Lua Viet shortened the time-consuming photoshoots while maintaining high creative standards. In A/B tests, AI-generated assets matched or exceeded the performance of the original ones in lead generation.
Leveraging the platform’s Creative Analyzer, Lua Viet can predict campaign performance before launch and streamline execution. “Our team now produces consistent, high-quality visuals more dynamically and shortens time to market,” shared the Lua Viet Tour team. “When combined with AIQUA’s personalization and BotBonnie‘s conversational tools, the impact on speed and scale is transformative.”
Powering the Future of Marketing with End-to-End AI
AdCreative.ai is fully integrated into Appier’s AI product suite — including Ad Cloud, Personalization Cloud, and Data Cloud — empowering brands to connect the entire marketing journey. From predictive audience targeting and generative creative production to campaign optimization and personalized engagements, this end-to-end solution enables marketers to execute faster, personalize at scale, and drive measurable performance.
About Appier
Appier (TSE: 4180) is an AI-native SaaS company that empowers business decision-making with cutting-edge AdTech and MarTech solutions. Founded in 2022 with the vision of “Making AI Easy by making software intelligent,” Appier endeavors to help businesses turn AI into ROI with its Ad Cloud, Personalization Cloud, and Data Cloud solutions. Now Appier has 17 offices across APAC, the US and EMEA, and is listed on the Tokyo Stock Exchange. Visit www.appier.com for more company information.
