LIJIANG, China, May 14, 2025 /PRNewswire/ — Hylla Vintage Hotel has earned international recognition with three top honors in the 2025 Trip.com Choice Awards. The hotel has been recognized among the “World’s 100 Most Beautiful Hotels,” “Asia’s 100 Most Beautiful Hotels,” and “Asia’s 100 Most Luxurious Hotels.” This remarkable achievement underscores the hotel’s exceptional blend of natural aesthetics, cultural heritage, and local hospital philosophy, reinforcing its position as a leader in the high-end resort hotel sector in China and enhancing its international influence.
The Trip.com Choice Awards is recognized for its dual evaluation system, which combines comprehensive data analytics—spanning over 1,000 hotels—with on-site assessments. Hylla’s success lies in its immersive cultural experiences, seamless integration with the natural landscape, and innovative service offerings. The hotel offers breathtaking views of the Jade Dragon Snow Mountain, seamlessly incorporating alpine meadows and ancient villages to provide an immersive retreat experience. It also blends traditional Naxi architecture with modern design elements, offers professional local concierge services, and hosts a diverse array of Naxi cultural activities. The Trip.com Selection Committee remarked, “Hylla sets a new benchmark in luxury hospitality by harmoniously balancing eco-friendly practices with cultural resonance. This approach not only meets the expectations of international travelers for luxury travel experiences but also imbues the hotel with a profound local spiritual essence.”
Zhou Yuwen, Co-Founder of the Hylla brand and General Manager of Hylla Hotels & Resorts, stated, “By integrating the national visa-free policy with Yunnan’s cultural and tourism appeal, Hylla Vintage Hotel offers three key advantages in attracting Southeast Asian tourists: shorter travel decision-making cycles paired with longer stays for more immersive experiences, the dual allure of cultural familiarity and natural diversity, and the tailored enhancement of hotel services and activities.” For instance, the 240-hour visa-free transit policy allows travelers from Southeast Asia to move easily across provincial borders. Tourists from countries like Thailand and Malaysia can quickly reach Yunnan via the Lao-China Railway or direct flights, such as the Bangkok-Lijiang route. Lijiang, home to Hylla, serves as a tourism hub in northwestern Yunnan and is well-positioned to accommodate this influx of travelers. Southeast Asian tourists, who often have a keen interest in ethnic minority cultures, will find the hotel’s proximity to significant cultural sites, including the Jietuo Forest, the birthplace of the Mushi Tusi, and Baisha Ancient Town, a Tang Dynasty Buddhist art center, particularly appealing. The hotel offers immersive experiences such as thangka painting and Naxi home visits, accommodating their desires for cultural exploration. Additionally, coming from tropical climates, Southeast Asian tourists are drawn to ecological landscapes featuring snow-capped mountains and alpine meadows. The hotel’s panoramic, snow-view guest rooms offer a distinctive natural experience that resonates with this traveler interest. According to Trip.com’s 2025 data, Hylla boasts a 30% repurchase rate among Southeast Asian customers. The region’s high-net-worth individuals are increasingly drawn to “healing vacations,” and the hotel caters to this preference by offering snowy mountain meditation courses and tea sound healing sessions. The property also features detached courtyard rooms with excellent privacy and hosts private banquets with stunning snowy mountain views, fulfilling the dual expectations for a sense of escape and high-end social settings. For Southeast Asian families, Hylla provides exclusive children’s services, such as vegetable picking and Naxi handicraft classes. Activities like Georo Coffee Bar’s starry bonfire party are designed to be enjoyable for all ages. To address language barriers, security concerns, and any issues that can arise with cross-border transactions, the hotel offers English-speaking butler service, 24-hour security and convenient local currency exchange services. The guest room and outdoor core areas are fully separated to ensure safety and privacy, with non-guests restricted from entering the guest room area.
According to Trip.com data, searches for net zero carbon hotels by travelers for Southeast Asia surged by 89% year-on-year in 2025. As a prime example of eco-friendly and luxury hotels in China, Hylla’s focus on sustainability is set to further boost the hotel’s international competitiveness. Zhou Yuwen remarked, “The first phase of the hotel spans 233,333 square meters, nestled against the Jade Dragon Snow Mountain range. It is uniquely positioned among snow-capped mountains, forests, and ancient villages, offering a wealth of ecological and cultural resources.” From inception to development, the project has consistently upheld a commitment to low-carbon, eco-friendly practices, and community contribution, positioning itself as a leader and exemplar in China’s ecological sustainability landscape. To further integrate nature and humanity, Hylla plans to build a comprehensive ecological cluster for a secluded snowy mountain vacation, designed to evolve organically over time.
About Hylla Vintage Hotel
Established in 2019 and joining the Leading Hotels of the World in 2023, Hylla Vintage Hotel is part of Hylla Hotels & Resorts. Located in Lijiang, a region celebrated for its rich convergence of natural beauty and cultural heritage, the hotel is located on the restored land of the ancient Naxi Kingdom. It stands out as one of the few boutique hotels in China that seamlessly blends local sustainable architecture, spatial aesthetics, and a collection of medieval artworks with neo-naturalism. The hotel features 29 vintage rooms and offers over 10,000 square meters of outdoor venues, including Yink Restaurant, Georo Coffee Bar, Organic Vegetable Garden, Hylla Selection, Red Rock Gallery Shop, Wulu Gallery, Xupai Lawn, Meadows Theater, Wilderness Garden, Lakeside Lawn, and Glamping. These spaces host a variety of enriching activities including local handicraft experiences, art exhibitions, and nature and culture explorations, catering to those seeking an immersive experience in exotic cultures. The hotel champions a sustainable aesthetic defined by relaxation and moderation, inviting every guest to rediscover their personal rhythm of life amidst the snow-capped mountains, forests, and ancient villages.
For bookings or more information, please contact hyllareservation@hyllagroup.com or call +86 0888 – 5155555. You can also find us on social media by searching for “Hylla Hotels & Resorts” on WeChat, Wechat Channels, Weibo, Xiaohongshu, and Douyin, or looking for “hyllalifestyle” on Instagram and TikTok.
