Co-organised by RTHK and the South China Morning Post (SCMP),
the fundraising event themed “Unlock the City’s Spirit of Giving” this year will support 13 local organisations that focus on serving children, the youth, elderly, people with disabilities, and mental health challenges in the community.
At the launch ceremony, Director of Broadcasting Angelina Kwan noted the campaign has been helping people in need since 1988.
“Through good times and difficult times, this campaign has continued. Year after year, people across our city have given their time, their energy and their support,” she said.
“That consistency is what gives Operation Santa Claus its strong reputation in town.”
“This city’s generosity has grown with each passing year, reaching hundreds of charitable projects and tens of thousands of lives,” Tammy Tam, SCMP’s publisher said, noting that the generosity reached new heights last year when the deadly inferno at Wang Fuk Court occurred.
“My deepest gratitude also goes to every donour. Whether you gave a little or a lot, you made this campaign what it is.”
The launch ceremony featured a musical performance by singer Miriam Ma, along with young talents Yuet Ng and Yat Ng, to showcase how the smallest acts of courage and kindness can inspire the community.
