From Insight to Action: The partnership helps businesses connect fragmented marketing data with analytics and AI, including Gemini Enterprise, to drive faster, data-informed decisions and actions.
HONG KONG, Oct. 30, 2026 /PRNewswire/ — Master Concept has partnered with Supermetrics, an AI-powered marketing intelligence platform, to help businesses connect, analyze, and activate marketing data across analytics, advertising, and AI environments.
Marketing data is often fragmented across platforms such as Google Analytics 4 (GA4), Google Ads, Meta, CRM systems, and other business applications. Bringing this data together can require significant manual effort, making it harder for teams to gain a unified view of performance and translate insights into timely action.
Supermetrics simplifies this process by connecting marketing data with the reporting, analytics, data, and AI tools businesses already use. Through the partnership, Master Concept will help customers make marketing intelligence more accessible across their organizations and move more efficiently from insight to action.
The partnership also opens new possibilities for connecting marketing data with enterprise AI. Supermetrics for Gemini Enterprise enables organizations to bring data from GA4, advertising platforms, and other marketing sources into Gemini Enterprise, where users can explore performance, investigate trends, and interact with their marketing campaigns using natural language.
“Enterprise AI creates greater value when it can connect with the data businesses already rely on,” said Derek Chan, Co-Founder & CEO, Master Concept. “Together with Supermetrics, we’re helping customers bridge marketing data, AI, and business action, making it easier to turn information into decisions that drive real outcomes.”
As part of the partnership, customers can access an exclusive 30-day Supermetrics free trial through Master Concept, giving teams more time to explore the platform with their own marketing data.
Learn more about Supermetrics and the 30-day free trial here.
About Master Concept
Master Concept is an Enterprise AI Partner helping organizations turn technology into measurable business value. With more than 20 years of experience across Asia, Master Concept provides consulting, implementation, and services spanning enterprise AI and cloud, cybersecurity and AI governance, digital workplace, data and customer experience, and geospatial intelligence.
About Supermetrics
Supermetrics is the Marketing Intelligence Platform that gives you the confidence to do great marketing, using the best tools to build, activate, automate, and measure, with the answers you can trust to make the right decisions and take action to drive the growth your business needs.
