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Japan Home Centre Partners With JD.com to Introduce Private Labels in Hong Kong

Purton by Purton
18 May 2026
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Hong Kong-based International Housewares Retail, the operator of Japan Home Centre, announced a strategic partnership with JD.com to bring its private labels “JD Jingzao” and “OCHAMA” into local stores and online platforms.

The collaboration covers over 1,000 products across four main categories, including small home appliances, household goods, storage furniture, and travel and outdoor items. The products, selected from JD Jingzao’s global bestsellers, aim to offer cost-effective options with European market certifications to Hong Kong consumers.

Japan Home Centre CEO said the partnership aligns with the company’s goal of providing quality living products. The retailer currently operates more than 260 stores in Hong Kong, with plans to expand product offerings that cater to local market needs.

Tags: Hong Kong marketJapan Home CentreJDcomPrivate labelRetail
Purton

Purton

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