JINAN, China, April 16, 2025 /PRNewswire/ — A report from Qilu Yidian: As spring’s warm sunlight blankets the earth, Daguanzhuang Village in Xujialou Subdistrict, Taishan District, radiates vibrant energy. Intangible cultural heritage inheritance, pastoral picking, cultural experiences, and innovative economy interweave here into a moving symphony of rural revitalization. In Daguanzhuang, the distinctive development model of “civilization practice + agricultural-tourism integration” is showcasing unique charm, attracting more and more urban visitors to experience an idyllic life that “leaves the hustle but stays close to the city.”
Cultural Practices Nourish the Homeland, Vitalizing Cultural Spaces
In the Dandelion Cinema on the first floor of Daguanzhuang Village’s New Era Civilization Practice Station, villagers are watching the documentary Beautiful Countryside, My Home, which records the village’s development and changes. Seeing familiar faces and scenes of the old village and new buildings on screen, they can’t help but start discussing. In the historical and cultural exhibition room, weathered farm tools and yellowed photos tell the story of the village’s vicissitudes. In stark contrast, young people focus on reading in the study lounge, and laughter echoes in the digital cinema. Visitors can sense the village’s transformation in the “perception zone” while enjoying tranquility away from the hustle and bustle; in the “creation zone,” they can learn calligraphy and painting in the art studio, turning nostalgic feelings into landscapes and flowers on paper to experience cultural charm; in the “display zone,” they can learn about the village’s rich cultural activities and leave their impressions after the visit.
Urban Farm Awakens Nostalgia, Colorful Fields Draw Visitors
Stepping into the Colorful Fields Orchard in Daguanzhuang Village’s rural revitalization park, the sweet scent of strawberries mingles with the fragrance of soil. In the picking greenhouses of this urban farm, tourists bend to pick strawberries, savoring the joy of farming. The most eye-catching feature is the newly painted Nezha-themed murals on the exterior walls of the greenhouses. Lifelike anime images of Nezha, Ao Bing, Taiyi Zhenren, and the Dragon King have turned these “internet-famous walls” into new landmark photo spots. Members of a motorcycle club recently visited the renovated orchard, taking pictures in front of the murals to embrace the spring surprise. The “internet-famous walls” are now mostly complete, attracting many tourists—especially children—to 打卡 (visit and take photos).
Intangible Cultural Heritage Workshop Fills the Air with Wheat Aroma: Small Pancakes “Cook Up” a Big Industry
It is reported that Daguanzhuang pancakes are a municipal-level intangible cultural heritage. The pancake production base includes an intangible cultural heritage display area, processing workshop, experience and creation zone, and e-commerce live-streaming area. In the display area, visitors can learn about the history of Daguanzhuang pancakes; in the processing workshop, they can observe every step from raw materials to finished products and learn production techniques; in the experience and creation zone, they can make their own flavored pancakes on-site using the skills they’ve learned, even turning pancakes into artistic works to enjoy hands-on fun. Today, in Daguanzhuang Village, the humble pancake has grown into a characteristic industry integrating production, processing, sales, and cultural transmission. Elders and women in the village can find suitable jobs in the cooperative, achieving employment just steps from their homes.
(Note: “打卡” is translated as “visit and take photos” to convey the modern social media context of checking in at popular spots.)
