Xiaomi (1810.HK) reported a strong performance during this year’s Double 11 shopping festival, with total payments across all channels exceeding RMB 29 billion. Xiaomi smartphones secured the No.1 position in domestic handset sales for the third consecutive year, topping major e‑commerce platforms and reinforcing the brand’s market leadership.
In the premium segment, the Xiaomi 17 Pro Max delivered standout results, becoming both the best‑selling and highest‑revenue domestic model in the RMB 6,000‑plus price tier. Xiaomi said 2025 marks a year of transformative growth for the Group, and attributed its continued progress to user trust and long‑standing support.
