Breakthrough Across Borders • Innovation Beyond Boundaries
SHANGHAI, May 20, 2025 /PRNewswire/ — Jointly organized by the China Chamber of Commerce for Import & Export of Medicines & Health Products (CCCMHPIE) and Sinoexpo Informa Markets, the “Healthplex Expo 2025, Natural & Nutraceutical Products China 2025” (HNC 2025) will be grandly held at the National Exhibition and Convention Center (Shanghai) from June 24 to 26, 2025. As China’s health consumption trends shift from a focus on physical well-being to holistic mental and emotional wellness, HNC 2025 embraces the theme “Driving Innovation & Navigating Health”, reflecting the industry’s transformation. HNC will spotlight the reconstruction of global supply chains and the evolution of domestic health consumption, uniting exhibitions of Hi & Fi Asia-China, ProPak China & FoodPack China, etc. Together, they will create a comprehensive international trade platform spanning over 200,000 square meters, redefining the landscape of the health industry.
Opening New Cross-Border Trade Routes
In the face of the restructuring of global supply chains, HNC continues to serve as a vital international business platform for the global health industry, having always focused on expanding the domestic consumer market and enabling domestic and overseas companies to efficiently connect with high-quality domestic resources. In 2025, HNC will welcome the Italian pavilion for the first time, as well as the Australian pavilion who has been deeply involved in the Chinese market for many years. Furthermore, the 2025 edition will once again attract exhibitors from over 30 countries and regions, including Korea, Japan, Malaysia, Singapore, New Zealand, the United States, Spain, Belgium, and Norway. Industry giants such as BLACKMORES, BLUEGUM PHARMACEUTICALS, FPA GROUP, HOMART GROUP, LAVIDA PHARMACEUTICALS, LIPA PHARMACEUTICALS, COSMAX NBT, KOLMAR BNH, UNIPHARM, IFF, SUHEUNG, NOVAREX, NATAC PTE, INVAPHARM, API, ROBINSON, and LAMBO LABORATORIES will showcase their latest innovations on-site. A highlight of the exhibition will be the 14th Nutraceutical Industry Development Conference (NIDC), which will introduce a new theme on “Counter-Cyclical Growth.” Government officials and leading experts will be invited to interpret the latest regulations and policies on health product import/export, and to provide insights on how enterprises can respond to tariff and trade policy challenges. What’s more, HNC will provide exclusive opportunities for overseas brands to host roadshows, with the participation of professional buyers, to overcome the difficulties faced by overseas SMEs in entering the Chinese market.
Decoding the New Paradigm of Health Consumption
Notably, the breakthrough in cross-border trade is resonating with an ongoing wave of domestic consumption upgrades. In China, consumer health trends such as light tonic supplementation, healing and wellness, and weight management are reshaping the market landscape. According to the China Health Food Consumption Trend Report, products rooted in the “medicine-food homology” concept are experiencing a compound annual growth rate of 24.3%. Among these, categories such as ready-to-eat donkey-hide gelatin snacks and ginseng honey slices—key examples of “light tonics”—boast repurchase rates exceeding 35% among younger consumers. In response, HNC will closely follow these evolving trends by launching a dedicated zone for Medicinal & Food Homologous Products, bringing together over 30 pioneering brands including YUNNAN BAIYAO, TONG REN TANG HEALTH, QINGYUNSHAN PHARMACEUTICAL, HONGSHOU BIO-TECH, GUOHETANG, ZHI SHEN TANG, SUNOTA, GANOHERB, XIANZHILING, BEIDA CISTANCHE, HENGCHUNTANG, and HUIBAITANG. Exhibitors will unveil next-generation product formats such as snackable nutrition packs and personalized tonic solutions.
For the first time in 2025, HNC will debut a thematic zone titled “Vitality Hub”, which will feature a deep integration of two flagship experiential events: the Healing Lifestyle Festival and the Light Wellness Tea Awakening Festival. The Healing Lifestyle Festival pioneers a full-circle experience around the emerging “olfactory economy,” with exhibits spanning emotional wellness, essential oils and hydrosols, aromatherapy, organic skincare, clean beauty, and botanical personal care. Attendees can immerse themselves in an aromatherapy micro garden and participate in custom scent workshops to create their own mood-based essential oil blends. The concurrently held Natural Fragrance Industry Development Forum will decode the fundamental growth logic behind the burgeoning scent economy. Echoing this theme, the Light Wellness Tea Awakening Festival aims to reinvent the health beverage ecosystem. This immersive showcase features a wide variety of products, including health teas, functional drinks, plant-based beverages, cold brew teas, fermented blends, and healthy light meals. Whether visitors are devoted to traditional health practices or exploring trendy wellness lifestyles, they’ll discover offerings that suit their personal needs and taste.
Beyond these new zones, HNC continues to gather cutting-edge products across multiple categories—ranging from immune enhancement, anti-aging solutions, cardiovascular health, gut microbiome modulation, and weight management to therapeutic beauty. The exhibitors in 2025 will include SIRIO, SENLAN, BIOHIGH, IVC, CALTURE, BRAVEIY, BIOBOR, HENGMEI, DAMIN, CAXIN, GENLAI, DAILY NUTRITION, NUSPOWER GREATSUN, INATURAL BIOTECH, TBH, ERA, LITHY, YICHAO, JIANTE, FTCM, SINO PEPTIDE, JILDAN, YOUNENG, NUTRYFARM, TRACE ELEMENT, and more than 500 leading enterprises in the health field, exhibiting their new products, best-selling lines and solutions. HNC 2025 will present an overview of the industry’s upgrade from fundamental nutrition to personalized precision health management.
Unlocking New Multichannel Trade Opportunities
Amidst the ongoing transformation of sales channels driven by the rise of the “lazy economy,” HNC will host a series of targeted events on-site, including the e-commerce innovation forum, the product matchmaking activity for new e-commerce channels, and the innovative marketing conference, etc. These events will bring together top-tier influencers from platforms such as Rednote and Douyin, as well as leading KOLs from major e-commerce ecosystems. The representatives from well-known MCN agencies will make special appearances to select products of trending categories such as cross-border healthy snacks, beauty-focused oral supplements, and functional foods for weight management. In addition, the business matchmaking for supermarket chains & pharmacy chains will provide exhibitors with direct access to procurement representatives from leading national and regional supermarkets and pharmacies, aiming to build a comprehensive offline distribution network.
Capturing Emerging Drivers of Industry Growth
As a leading hub for both policy and technology, HNC will host over 70 high-level forums and activities onsite, bringing together government agencies, industry associations, and specialized media. These events will offer an all-round agenda covering policy interpretations sessions, technical seminars, market insights, new product launches, business matchmaking, etc. On the regulatory front, the 9th Forum on Foods for Special Medical Purpose will provide in-depth insights into the latest approval and registration policies for FSMPs (Foods for Special Medical Purposes), while the 7th Forum on Nutrition and Special Foods will focus on the clinical trial data for FSMPs. In cutting-edge technology, the 2025 National Forum on Low GI, Whole-Grain and Plant-Based Health Foods will unveil new solutions for metabolic health management, and the Insight Conference on MFH Products will explore the fusion of traditional Chinese medicinal ingredients and snackification technologies.
Focusing on niche verticals, the 2025 Weight Management Product Innovation Insight Conference will delve into the transition of light foods toward precision nutrition. The Family Nutrition Trend Insight and Innovative Solution Forum 2025 will address tailored nutritional solutions for seniors and children, while the New Nutrition Full Life Cycle Focus Summit 2025 will inject vitality into the industry through forward-looking market insights, robust scientific validation, and novel product strategies. Meanwhile, the 2025 China Jilin Ginseng Health (Shanghai) Forum will spotlight ginseng’s pivotal role in advancing national health and explore its global integration. Other specialized sessions include forums on pet nutrition certification, clean label development, and the growth of Shanghai’s health-focused retail sector.
From June 24 to 26, 2025, global leaders of the health industry will convene at the National Exhibition and Convention Center (Shanghai). Anchored in the theme “Breakthrough Across Borders•Innovation Beyond Boundaries”, HNC will empower businesses to navigate global trade disruptions, foster local innovation, build diversified commercial networks, and deliver macroeconomic and industry foresight—co-creating a renewed blueprint for the global health economy.
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SINOEXPO INFORMA MARKETS
Email: carol.liu@informa.com
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