SINGAPORE, Aug. 27, 2026 /PRNewswire/ — Simple Recycle Company Limited has been recognized under the Circular Economy Leadership category at the Asia Responsible Enterprise Awards (AREA) 2026, organized by Enterprise Asia, for its innovative initiative, “The Yasothon Model: A Digitally Enabled Circular Ecosystem for a Zero Waste Future”.
For more than two decades, Simple Recycle has worked toward its vision of creating a clean society in Yasothon, one of Thailand’s poorest provinces. Through the Yasothon Model, the company has united local government, businesses, and schools in a collaborative effort to transform waste into economic, environmental, and social value.
At the heart of the initiative is “POP”, a free digital recycling management platform developed by Simple Recycle and provided to partners at no cost. The platform supports community waste banks, recycling operations, and waste collection activities while making it easier for organizations to track and manage their environmental impact.
The company has partnered with Yasothon Municipality to strengthen community waste management, with Sabina Public Company Limited to establish a workplace waste bank, and with schools across the province to promote recycling education through a milk-carton recovery program. These efforts are supported by hands-on training and community engagement activities that encourage waste separation and sustainable habits from an early age.
The impact of the Yasothon Model has been significant. In 2025 alone, the initiative diverted 2,729 tonnes of waste from landfills and prevented 7,005 tonnes of greenhouse gas emissions. More than 1,000 people across seven districts participated in training programs, while school recycling efforts increased milk-carton recovery by sixteen times over two years.
In the years ahead, Simple Recycle plans to expand the model across Thailand by extending community waste banks, enhancing the “POP” platform, and bringing its school recycling program to new provinces. Through continued collaboration and innovation, the company remains committed to proving that a cleaner, more sustainable society can be built anywhere.
About Enterprise Asia
Enterprise Asia is a non-governmental organization in pursuit of creating an Asia that is rich in entrepreneurship as an engine toward sustainable and progressive economic and social development within a world of economic equality. Its two pillars of existence are investment in people and responsible entrepreneurship. Enterprise Asia works with governments, NGOs, and other organizations to promote competitiveness and entrepreneurial development, uplifting the economic status of people across Asia and ensuring a legacy of hope, innovation, and courage for future generations. Please visit https://www.enterpriseasia.org/ for more information.
About Asia Responsible Enterprise Awards (AREA)
The Asia Responsible Enterprise Awards program recognizes and honors Asian businesses for championing sustainable and responsible entrepreneurship in the categories of Green Leadership, Investment in People, Health Promotion, Social Empowerment, Corporate Governance, Circular Economy Leadership, Corporate Sustainability Reporting, Responsible Digital Practice, Sustainable Investing, and Responsible Business Leadership. For more information, visit https://enterpriseasia.org/area/.
