HUE CITY, Vietnam, April 24, 2025 /PRNewswire/ — In a strategic collaboration, Ariyana Vi Da Joint Stock Company and Smile Living, the exclusive distributor, had officially launched Menas Zone Vy Da on March 29, 2025, a one-of-a-kind urban living development located at 98 Pham Van Dong Street in the culturally rich city of Hue. This visionary project marks a milestone in the transformation of Hue’s urban landscape, seamlessly merging timeless heritage with modern living. Positioned as a new icon of cultural-commercial integration, Menas Zone Vy Da sets a new benchmark for premium real estate in Vietnam.
Menas Zone Vy Da: Vietnam’s First Heritage-Inspired Urban Development
Ideally situated in the Vy Da Ward, the project occupies a prized corner with three major road frontages—Pham Van Dong Boulevard, Lam Hoang Street, and Han Mac Tu Street. The location ensures residents are within a five-minute radius of major landmarks including Trang Tien Bridge, Dong Ba Market, and the iconic Imperial Citadel. Easy access to National Highway 49 also links residents to Thuan An Beach, amplifying the area’s tourism and investment potential.
Menas Zone Vy Da is the result of a world-class design collaboration between Aedas Singapore (master planning), Belt Collins Hong Kong (landscape), and SLA (lighting). This prestigious alliance earned the project the “Best Urban Housing Architectural Design” at the PropertyGuru Vietnam Property Awards.
The development offers two primary residential-commercial formats tailored to both homeowners and investors:
- Commercial Shophouses (33 units): Multi-functional spaces ideal for restaurants, cafés, boutiques, and professional offices.
- Shop Villas (13 units): Four-story “dual-purpose” villas with commercial space on the lower levels and luxury living quarters and rooftop entertainment above.
This blend of functionality and design positions Menas Zone Vy Da as a future-forward real estate model.
At the core of Menas Zone Vy Da is its commitment to cultural celebration and artistic expression. Anchored by a dynamic Festival Mall, the project will host an array of community events, live performances, and art showcases, making it a lively destination for residents and tourists alike.
Signature Events Include:
- Rock Show “Hon Viet” on April 30 – a grand musical celebration of Vietnam’s reunification anniversary
- Vietnamese Chess Festival – honoring traditional games
- “Y Quan Bach Pho” Costume Show – reviving classic Vietnamese attire
- “THE AO DAI – The Silk Legend” – a spectacular live visual performance celebrating national identity
Additionally, the innovative series “A Thousand Years of Storytelling” will bring live cultural storytelling to life across cities, curated by different artists in a format that is unscripted, unreplicated, and deeply personal evoking the soul of Hue in every performance.
Menas Zone Vy Da is more than a real estate development-it’s a transformative vision for Hue’s future as a vibrant, globally connected, yet culturally rooted urban center. By blending heritage and innovation, the project embodies the city’s evolving identity while honoring its rich past.
FOR MORE INFORMATION
Contact:
Public Relations Department
Ariyana Vi Da Joint Stock Company
Hotline: (+84) 1800 6799
Website: www.menaszone.vn
Facebook: Menas Zone Vỹ Dạ
