Hong Kong, 25 August 2025 — Maoyan Entertainment (01896.HK), the leading ‘tech + entertainment’ services platform, announced its interim results for the first half of 2025. The company recorded revenue of RMB 2.47 billion, up 13.9% year-on-year, with net profit reaching RMB 179 million. Adjusted net profit stood at RMB 235 million.
Film and Box Office Performance
Maoyan maintained a leading role in China’s box office market during the Spring Festival and summer seasons. The company participated in 38 film releases in H1, including 24 under its direct distribution, setting a record high. Four of the top five domestic films were backed by Maoyan. The company’s marketing strategies, enhanced by AI and real-time data analytics, helped blockbusters such as Detective Chinatown 1900 achieve strong returns, securing RMB 3.61 billion at the box office.
AI and IP Investments
Ongoing investments in AI, big data, and industry partnerships strengthened Maoyan’s professional tools, including Maoyan Pro and its research institute, offering systematic and precise box office predictions and analytics to film producers and distributors. The company also continued to build its IP portfolio, integrating content development with its marketing and ticketing businesses.
Live Events and Ticketing Growth
Offline live events saw remarkable growth, with Maoyan supporting over 1,000 concerts and sports events in the first half of 2025. The company handled ticketing for top artists such as Jacky Cheung, Jay Chou, Eason Chan, and international stars including Travis Scott and Imagine Dragons. Its ticketing GMV in categories such as stand-up comedy and exhibitions grew more than 80%. Expansion into Macau and Southeast Asia also delivered triple-digit GMV growth.
Outlook
Looking ahead, Maoyan expects its summer and year-end film line-ups to drive further profit growth. The company reiterated its commitment to the ‘tech + entertainment’ strategy, with plans to expand AI applications, live event services, and IP development to strengthen its ecosystem and maintain leadership in China’s cultural and entertainment sector.
