A total of nine items will be launched from the second quarter of this year to attract more tourists, including eco-tours, food tours, cultural tours and check-in photo spots.
Measures are underway to add artistic elements to Central and Kowloon City, while connecting nearby attractions to boost retail and catering in the two areas.
Visitors can get a glimpse of the iconic scenes in local movie “Twilight of the Warriors: Walled In” at Kowloon Walled City Park and experience historical views of the district using AR technology.
Officials also said they plan to develop “Four Peaks Tourism”, involving The Peak, Lantau Peak, Sai Kung Hoi and Tai Mo Shan, inspired by the popular documentary Four Trails.
These trails offer unique natural landscapes with convenient public transport access and can be completed in half a day, officials said.
Deputy Chief Secretary Warner Cheuk, who heads the group, said the initiatives aim to showcase Hong Kong’s unique characteristics and cater to new travel preferences.
At a press conference, Cheuk said he is optimistic that the projects will bring a “considerable number of visitors” to the city.
“Together, they considerably add to the overall appeal of Hong Kong as a tourist destination to overseas visitors and visitors from the mainland,” he said.
“In that sense, the projects will result in economic benefits to Hong Kong, and will also benefit the industries involved like the hotel, catering, retail and transportation sectors.”
Four industrial brands – food company Lee Kam Kee, bakery chain Kee Wah, sauce producer Pat Chun, and probiotics company Yakult – also confirmed they will organise tours with travel agencies from the third quarter.
Excluding a project to revitalise the former Hung Hom Railway freight yard, Cheuk said the remaining eight items will cost between HK$20 million and HK$30 million in total.
