JD.com Faces Allegations of Copying HKTVmall’s E-Commerce Platform
In a move that has sparked significant controversy, Chinese e-commerce giant JD.com has been accused of blatantly plagiarizing the design and business model of Hong Kong’s leading online shopping platform, HKTVmall, for its upcoming launch in the city. Industry observers and consumers alike have noted striking similarities between JD.com’s new platform and the established interface of HKTVmall, raising concerns over intellectual property rights and business ethics.
HKTVmall’s Ricky Wong Condemns JD.com’s Actions
Ricky Wong, the outspoken chairman of HKTVmall, has publicly condemned JD.com’s actions, accusing the company of unethical practices and a lack of originality.
In a post made on March 26, Wong highlighted how JD.com’s app looks nearly identical to HKTVmall, saying:
「堂堂京東的Apps，竟然八九成模仿我們HKTVmall，連圖案都『學』得似模似樣，把我們抬舉了，多謝」.
“JD.com, a major platform, has an app that mimics HKTVmall by 80 to 90 percent—even the icons are copied almost identically. You’ve flattered us—thank you.”
He also posted screenshots comparing prices and product listings, adding:
「難分真與假😵😵（截圖於2025年3月26日中午12:50）。真係平啲？¥338 vs $499？原來係唔同牌子😂😂 個煲個樣就有啲似，但唔係Swiss Diamond 😝😝」.
“Hard to tell what’s real and what’s not 😵😵 (screenshot taken at 12:50 PM on March 26, 2025). Is it really cheaper? ¥338 vs $499? Turns out it’s a different brand 😂😂 The pot looks kind of similar, but it’s not Swiss Diamond 😝😝.”
Wong went on to question JD.com’s “price guarantee” policy, which excludes HKTVmall from its comparison list:
「既然係咁，為什麼你的『買貴即賠』只包括百佳、惠康、百老匯和豐澤？為什麼不包括我們HKTVmall在內？係睇我唔起，定抑或因為唔夠我哋平？🤨😏」.
“Well then, why does your ‘Price Match Guarantee’ only cover PARKnSHOP, Wellcome, Broadway, and Fortress? Why not include us at HKTVmall? Is it because you look down on us—or because you know we’re actually cheaper? 🤨😏”
He ended the message with a rallying cry to his team:
「你兵不厭詐，我兵來將擋，我哋要努力💪💪💪」.
“You play dirty, I’ll meet it head-on — we’ll stand our ground and keep fighting. 💪💪💪”
The remarks have added fuel to growing public debate over fair play in Hong Kong’s increasingly competitive e-commerce market.
