Chief financial officers (CFOs) across Asia Pacific are demonstrating strong confidence in their companies’ outlook, even as global economic risks persist. Deloitte’s latest Asia Pacific CFO Pulse Survey, released on 10 June 2026, shows net optimism for company prospects at 41%, significantly higher than CFOs’ confidence in the global economy.
The survey highlights that Chinese mainland and Hong Kong CFOs are more positive than regional peers, with nearly 80% expecting profits to increase or remain stable in the next 12 months. Finance leaders are focusing on operational efficiency, customer acquisition, and innovation to navigate uncertainty, while also adopting AI to enhance scalability and profitability. However, AI integration remains largely experimental, with only 8% of CFOs reporting extensive use in finance functions.
Geopolitical instability was cited as the top regional risk over the next year, though Chinese mainland and Hong Kong CFOs expressed lower concern over inflation compared to their peers. More than half of finance leaders are emphasizing liquidity management and cost controls to reinforce resilience, while simultaneously exploring AI-driven efficiencies and upskilling finance teams to prepare for long-term structural shifts.
