Brendan Farrugia, Co-founder and Director of GSC Joint Venture Company GSC Agentic Pty. Ltd., joins the GSC Board of Advisors
VANCOUVER, BC and SYDNEY, Sept. 5, 2026 /PRNewswire/ — GreenCore Solutions Corp. (“GSC” or the “Company”) today announced a record month for its AI Agent Stack and a new appointment to its Board of Advisors.
What GSC does. GSC builds AI Agents that sell Consumer Packaged Goods (CPG) and Beauty & Personal Care (BPC) brands. The agents are provided as a managed service — nothing to install, no tech department, no firewall to open, for the brand or the buyer. When a retailer’s buying AI Agent asks whether a brand is available and orderable in its market, the GSC AI Agent answers — in that market, for that brand — and elevates the order to the GSC Trading Deck for humans in the loop on order volume. This is AI Orderability (AIO): new volume added to a brand’s existing capacity and team, not a replacement for either.
The record. In August the AI Agent Stack soared past 24.5 million inbound AI Agent transactions — nine every second — up from 9.5 million per month in May, June and July. Cumulative transactions since May now reach 50 million+. In 1999, Amazon.com took four years to reach its first 10 million customers.
Where the traffic comes from. Half of it is European:
- European Union → 11.76 million, led by France at 7.11 million, the Netherlands at 2.35 million, Germany at 777,570 and Belgium at 436,460
- United Kingdom → 167,200, with Switzerland at 241,450 and Norway at 136,530 alongside
- United States → 4.9 million
- Canada → 1.48 million
- Singapore → 1.15 million, the first Asia-Pacific market past one million
Why Europe. The Stack was designed on Microsoft Azure France Central, GSC’s founding region and European home — the global hub of BPC brands and of ESG leadership. GSC AI Agents now run resident in 18 countries on 18 Azure regions, plus Google Cloud Spain:
- Founding regions → France Central, Australia East, South Central US, Mexico Central
- Europe → UK South, Switzerland North, West Europe (Netherlands), Germany West Central, Italy North, Spain Central, Poland Central
- Americas → Canada Central, Brazil South
- Asia-Pacific → Southeast Asia (Singapore), Korea Central, Japan East, Central India
- Middle East → UAE North
Speed for customers and lower compute for buyers: a retail buying AI Agent in Tokyo, Los Angeles or Paris is answered by a GSC AI Agent in Japan, America or France. Every transaction follows one path:
- Powered by the CPG Knowledge Graph
- Carried with its ESG record on SM-ESG-CPG
- Resolved for its jurisdiction → in France, at FR-ECO-10060
- Answered once → a human reviews and signs every order
Telephone codes and postal codes were built for letters and phone calls. GSC provides the codes for AI Agents.
The market it serves. Morgan Stanley Research estimates AI shopping agents will account for $190 billion to $385 billion of U.S. e-commerce by 2030, with groceries and consumer packaged goods already leading AI-driven purchases. Bain & Company puts the U.S. figure at $300 billion to $500 billion. GSC’s traffic is that market arriving for its BPC brand customers, in the category it was built for.
The appointment. Brendan Farrugia is the Sydney co-founder behind GSC Agentic Pty. Ltd., the joint venture that carries the GSC AI Agent Stack across Asia-Pacific, Latin America and Europe including the UK. He is Director, Co-Founder & General Partner of Unify Ventures and sits on the GSC Agentic International Board of Directors.
“We augment a brand’s sales with new volume — we don’t duplicate what its team already does, and we do it sustainably, with the compute resident in the buyer’s own market,” said Matthew Keddy, CEO, GreenCore Solutions Corp. “Twenty-four and a half million inbound AI Agent transactions a month is 34,000 sales calls an hour, nine every second, answered on eighteen Microsoft Azure hyperscale regions active today for our customers. No brand could staff that. We deliver that new volume with AI Agents on a managed-service basis — faster time to market, lower cost, available now.”
“Every BPC board I sit in front of asks the same question: when does the retail buying agent era commence,” said Brendan Farrugia. “It hit scale in August — twenty-four and a half million agents asked, and our AI Agent fleet delivered. The question a board should be asking now is whether its brands can be found and ordered when those retail AI Agent buyers ask — because if the answer is no, the brand becomes invisible to its primary customers.”
About GreenCore Solutions Corp. (GSC)
GreenCore Solutions Corp. (GSC) builds AI Agents that sell Beauty & Personal Care (BPC) brands into retail grocery procurement, powered by the CPG Knowledge Graph with SPARKS and delivered on MCP + A2A + ACM-68000. GSC carries 24.5 million+ inbound AI Agent transactions a month across 2 billion datapoints spanning 38,350 BPC brands, 15,688 retail grocery banners and 3.29 million points of sale in 50 global markets. GSC AI Agents run sustainable, transact safe, human in the loop, and live on Microsoft Azure and Google Cloud. GSC is a Microsoft AI Cloud Partner. D-U-N-S 24-336-6774. For more information visit gsc-em.com.
About GSC Agentic Pty. Ltd.
GSC Agentic Pty. Ltd., headquartered in Sydney, Australia, is the joint venture delivering the GSC AI Agent Stack across Asia-Pacific, Latin America and Europe including the UK. For more information visit gsc-global.ai
