BALI, Indonesia, June 16, 2025 /PRNewswire/ — On June 6, POP MART officially opened its first store in Bali, located beside the iconic Kuta Beach. This marks not only the brand’s Bali debut, but also the island’s first LABUBU-themed store. Bali, known as the “Island of the Gods,” attracts millions of international tourists annually. The grand opening featured vibrant, culturally inspired events that drew large crowds.
POP MART’s Bali store brings fresh lifestyle energy to this tropical paradise. By blending with local culture, it has quickly become a new landmark for pop culture lovers. It is POP MART’s seventh store in Indonesia and reflects the brand’s rapid expansion in the region.
A Tropical Art Space to Treasure Your Trendy Bali Memories
As Bali’s first LABUBU-themed store, the ever-popular character LABUBU has taken on a new role as the island’s adorable “ambassador,” debuting in a lively beach look. Inside the store, special photo spots have been set up, where LABUBU lounges on the beach with sunglasses and a straw hat, sipping and enjoying peaceful yoga moments — inviting global visitors to embark on an imaginative and art-filled “treasure hunt.”
With a prime location facing Kuta Beach, the store design is infused with tropical aesthetics and local natural elements. The warm, rustic wooden interiors are complemented by flooring that mimics sandy textures and ocean waves. Tree-like pillars, arched shapes from Balinese architecture, and textured stone walls recreate the laid-back, cozy vibe of a beachside resort, forming a truly unique island-style retail space.
To celebrate the grand opening, POP MART hosted a meaningful local blessing ceremony. Offerings such as flowers and fruit were used to convey wishes of love and positivity. During the ribbon-cutting ceremony, guests wore traditional Balinese sarongs and shawls. The legendary Barong lion also joined as a mystical dancer, celebrating with the crowd and drawing many curious tourists to stop and enjoy the cultural performance.
Bali Welcomes Nearly 10 Million Tourists Annually – POP MART Hopes to Become the Island’s Trendy Souvenir of Choice. “Bali is one of the world’s top tourist destinations, and we’re thrilled to open a culturally immersive retail space here,” said a POP MART spokesperson. “We hope POP MART becomes the go-to souvenir brand for tourists visiting Bali, bringing joyful IP experiences to both travelers and local consumers alike.”
Elevating and UP: POP MART as a New Cultural Landmark in Iconic Tourist Cities
As Southeast Asia’s largest economy, Indonesia offers massive potential in the retail market. Trend-driven and lifestyle-focused products are especially appealing to its young consumer base. Indonesia is a key market for POP MART in the region. In July last year, POP MART opened its first Indonesian store in Gandaria City, Jakarta — which was also the brand’s 100th overseas store.
With the steady progress of its globalization strategy, POP MART is becoming a new cultural symbol and cross-cultural language. Its IP collectibles are increasingly embraced as must-buy souvenirs in many of the world’s top tourist cities. Flagship locations such as Shanghai, Ba Na Hills in Vietnam, and key transportation hubs like Singapore Changi Airport have drawn huge interest — with expansion plans targeting Japan’s Narita Airport and more in the near future.
POP MART stores in major tourist cities and landmarks continue to attract global visitors and are transforming into trendy new destinations themselves. “Looking ahead, we will stay committed to building our brand in key travel destinations through unique themed stores,” said the spokesperson. “We aim to provide diverse shopping experiences and share global pop culture with even more consumers around the world.”
