SINGAPORE, June 11, 2025 /PRNewswire/ — Anytime Fitness, Asia’s largest 24-hour fitness network, launches its most impactful brand campaign to date: “Train For Your Life,” a powerful regional rollout across Singapore, Malaysia, the Philippines, Indonesia, Hong Kong (China), Thailand, Vietnam, and Taiwan (China).
This campaign was crafted in response to new insights from a regional consumer study revealing significant shifts in people’s fitness motivations. Spanning nearly 9,000 individuals throughout eight markets, the survey shows 61% of respondents prioritizing better sleep and 49% focused on mental well-being, placing these above traditional goals like weight or strength management. While 60% cite exercise as the most important fitness strategy, only 14% use commercial gyms, with most relying on daily movement—chores, commuting, home workouts.
More than just a marketing push, “Train For Your Life” brings the brand’s purpose to life, celebrating authentic member journeys, challenges, and triumphs, affirming Anytime Fitness as not just a gym, but a lifetime partner through every life stage. At the heart of the campaign is the brand’s SmartCoaching Ecosystem, connecting training, nutrition, and recovery into one seamless app-powered experience.
“Our mission has always been to support our members not just in their workouts, but in living a healthier, more confident life,” said Johannes Raadsma, President & Co-Founder of Inspire Brands Asia (IBA). “This campaign is a bold expression of that commitment, whether you’re starting out, returning after a break, or navigating a life transition.”
Backed by a region-best footprint approaching 500 clubs hosting 2.5 million monthly visits—and 5,600 clubs globally—Anytime Fitness continues to lead the industry through its focus on community and coaching, deep local relevance, and innovation.
“Being relevant means being relatable,” said Luke Guanlao, IBA Group CEO. “We don’t push perfection—we support progress. That’s what sets Anytime Fitness apart as the largest, most inclusive, and most accessible fitness brand offering 24-hour access, global reciprocity from day one, and holistic support for real life.”
About Inspire Brands Asia (IBA)
Inspire Brands Asia (IBA) is the multi-award-winning regional master franchisee of Anytime Fitness, overseeing a network of approaching 500 clubs in 2025 across Southeast Asia, with more than 100 under corporate management. Operating in dynamic markets including Singapore, Malaysia, Indonesia, the Philippines, Hong Kong (China), Taiwan (China), Thailand, and Vietnam, IBA commands the region’s largest fitness network, powered by 1,400+ employees across the organization.
About Anytime Fitness
Anytime Fitness is the largest, fastest-growing fitness brand in the world, averaging 300 new clubs per year while serving over 5 million members at more than 5,600 clubs in 42 countries and territories on all seven continents. Open 24-hours a day, 365 days a year, Anytime Fitness delivers personalised and affordable health and wellness training, coaching, nutrition, and recovery guidance for our members—in the club, in their homes, in their pockets, wherever they are and anytime they need it. All franchised clubs are individually owned and operated, and members have access to any Anytime Fitness club worldwide.
For more information, visit www.anytimefitnessasia.com.
