Integrating Web3 Technologies Into Simple, Engaging Web2 Experiences for Millions
OSAKA, Japan, June 9, 2025 /PRNewswire/ — Aptos Labs, a core contributor to the Aptos Layer-1 blockchain and the blockchain infrastructure provider for the EXPO2025 DIGITAL WALLET, today announced the launch of the Aptos EXPO Memorial Stamp Rally in celebration of Expo 2025, Osaka, Kansai, Japan (the “Expo”).
Driven by strong public interest in the Expo, the Digital Wallet has gained significant traction, recording nearly 100% growth in both transaction volume and new Aptos accounts in May, with totals reaching 1,280,000 transactions and 271,000 accounts since the app’s launch. Building on this momentum, the Aptos EXPO Memorial Stamp Rally aims to deepen visitor participation by offering them an intuitive, gamified digital experience that brings the possibilities of Web3 to life, while maintaining the simplicity and familiarity of Web2.
Bringing Web3 to Life Through Web2-Like Experiences
The Aptos EXPO Memorial Stamp Rally is a scavenger hunt-style campaign built into the EXPO2025 DIGITAL WALLET. Powered by Aptos’ high-performance, scalable, and secure blockchain infrastructure, the campaign lowers the barrier to enter Web3, allowing millions of Expo visitors to explore next-generation digital tools in a fun, accessible, and meaningful way.
Participants complete simple digital quests to earn soulbound tokens (SBTs)[1] as digital stamps, each uniquely designed to represent a decentralized application (dApp) within the Aptos ecosystem. These stamps unlock a variety of exclusive rewards, including Expo Tokens[2] and other perks. All minting and transactions occur on-chain, demonstrating how blockchain can enhance and integrate with everyday interactions.
Two Distinctive Phases for a Diverse Audience
The Aptos EXPO Memorial Stamp Rally campaign will unfold in two thematic phases, each spotlighting a key vertical within the Aptos ecosystem.
The first phase, focused on entertainment, runs from now (June 9, 2025) to June 30, 2025, featuring leading dApps in the category including Mereo, Rewardy, Storychat, and Tevi. Each offers unique content, quests and rewards tailored for the campaign.
The second phase, launching in July, will shift the spotlight to Gaming, featuring popular games such as The Land Elf Crossing and game publishers including Kgen, Neta Labs, Ntroi, Stan, and Supervillain Labs. Further details on the upcoming phase will be announced prior to its commencement.
Hot to Join Aptos EXPO Memorial Stamp Rally
Visitors can participate by following five easy steps:
- Download the EXPO 2025 Digital Wallet app
- Open the “Connect” tab
- Select “Aptos EXPO Memorial Stamp Rally”
- Complete quests through Web3 services and collect SBTs
- Collect three or more SBTs to unlock the exclusive Completion SBT
Participants who complete three quests in phase one will be automatically entered into a lucky draw for a chance to win JPY 500 worth of Expo Tokens. The draw is powered by Aptos’ On-chain Randomness technology – a transparent, secure blockchain-based randomness solution that showcases practical real-world utility of Web3 technologies.
For more details and participation guidelines, please visit: https://lp.expo2025-wallet.com/events/aptos1.html
A Vision for Future Innovation
The Aptos EXPO Memorial Stamp Rally reflects Aptos Labs’ ongoing commitment to enabling adoption of blockchain technology and making it accessible, engaging, and impactful for everyday users. This aligns closely with the Expo 2025’s mission to promote future technologies and global innovation.
“We’re excited to see the EXPO2025 DIGITAL WALLET continue to grow as a platform connecting people with cutting-edge technology in simple yet impactful ways,” said Seihaku Yoshida, CEO of HashPort Inc. “Supporting the launch of the Aptos EXPO Memorial Stamp Rally aligns closely with our mission—delivering seamless, global digital experiences through blockchain that bring unseen value to everyday life and capture the spirit of Expo 2025.”
“This initiative is more than just a digital campaign. It’s a hands-on gateway to the future, where Web3 becomes the foundation of real-life, everyday applications,” said Avery Ching, CEO of Aptos Labs. “Through our close partnership with HashPort, we’re proud to bring this vision to life with the EXPO2025 DIGITAL WALLET, and harness the power of the Aptos blockchain to introduce Web3 to a broad audience.”
For details and to download the EXPO2025 DIGITAL WALLET, please visit: https://expo2025-wallet.com/en
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[1] Soulbound token (SBT) is a non-transferable NFT built on blockchain, used to prove participation and achievement. |
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[2] Expo Tokens are non-cash digital tokens that can be converted into “Myakupe!” gift codes for use at thousands of participating stores across Japan, with additional functionality planned for the EXPO 2025 venue. For more information, please visit this website. |
About Aptos Labs
Aptos Labs is dedicated to creating network tooling and seamless usability for users of the Aptos network, a next-generation high-performance public Layer 1 blockchain. Aptos is backed by top-flight investors including a16z, Katie Haun, Apollo Global Management, Binance Labs, Dragonfly, PayPal Ventures, and Franklin Templeton Investments.
About Aptos Network
Aptos is a next-generation Layer 1 blockchain. Aptos’ breakthrough technology, scalable infrastructure and user safeguards are designed to power the next generation of financial systems by offering unparalleled high throughput and low latency that can scale to billions of users.
