SHANGHAI, June 5, 2025 /PRNewswire/ — With just three weeks remaining, anticipation builds for Hi & Fi Asia-China 2025, Asia’s premier trade platform for health ingredients and food innovation. The landmark event, taking place June 24-26 at Shanghai’s National Exhibition and Convention Center (NECC), promises to deliver groundbreaking innovations, critical market insights, and unparalleled networking opportunities for the global food and nutrition industry.
Awards Spotlight: Final Days for Fi Innovation Submissions
The inaugural Fi Innovation Awards program enters its final submission phase, with the June 8 deadline fast approaching. Open to both exhibitors and non-exhibitors, the awards recognize excellence across three key categories:
Fi Technology Innovation Awards
Fi Health Innovation Awards
Fi Sustainable Innovation Awards
The Awards will be judged by an esteemed panel of industry experts, including Annie Liu (Innova Market Insights), Dr. Lei Li (Shanghai Jiao Tong University), Jianqiang Bao (Shanghai Food Additives Association), Dr. Vetamur Krishnakumar (Giract), Rusong Li (Solidaridad), and Tao Zhang (Daofoods). These distinguished judges bring decades of combined experience across health ingredients, food technology, and sustainable innovation.
Global Knowledge Exchange: Bilingual Forum Lineup
This year’s conference program features four bilingual forums designed to bridge industry knowledge:
- Sports Nutrition Breakthroughs (Hosted with ISSN) featuring Dr. Johan Thuvander of NHITEK
- Global Trade Pathways with latest EUDR and CSDDD compliance strategies
- Omega-3 Market Deep Dive led by GOED’s Ellen Schutt
- Sustainable Ingredient Sourcing with Solidaridad experts
Specialized Innovation Tour
Innova Market Insights will lead the popular “Beauty Walk” tour, showcasing breakthrough nutricosmetic innovations from featured exhibitors including Givaudan (Booth 41F40) and Synceres Biosciences (Booth 21D45).
Brazil Takes Important Stage
The Brazil Theme Day on June 25 will highlight South America’s growing influence in nutraceuticals.
Enhanced International Attendee Program
Recognizing growing global participation, organizers have expanded benefits for overseas visitors:
- Complimentary services including visa support
- Exhibitor and exhibit catalogs valued at￥200
- 2 free lunch vouchers
- VIP lounge access
- Limited-edition Chinese souvenir (￥50 value)
Guide in China – A comprehensive digital handbook covering:
- Transportation tips (airport transfers, public transit)
- Payment solutions (Alipay/WeChat setup guide)
- Cultural recommendation (business customs, dining tips)
Registration & Participation
With over 500 exhibitors and 15,000 attendees expected, early registration is strongly encouraged.
- Event registration: https://b8h.cn/y9Kq9O
- Awards submission: https://www.figlobal.com/china/en/whats-on/awards/this-year.html
About Hi & Fi Asia-China
Now in its 26th edition, Hi & Fi Asia-China is the definitive marketplace for food ingredients, health innovations and sustainable solutions in Asia. The event is organized by Informa Markets, a global leader in B2B events and digital services.
Media Contact:
Sini Bai
+86 21 3339 2222
Sini.bai@informa.com
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