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Tesla EU sales slump 52pc in April: trade group

Xenia. W by Xenia. W
27 May 2025
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Tesla EU sales slump 52pc in April: trade group
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Sales of cars made by Elon Musk’s Tesla slumped by more than half in April in Europe, as Chinese electric carmakers saw their share surge, a manufacturing association said on Tuesday.

While sales of electric cars rose overall in the 27 European Union nations, Tesla’s share fell dramatically amid the spotlight on Musk’s work with US President Donald Trump and the US company’s ageing range.

The European Automobile Manufacturers’ Association (ACEA) said Tesla sales in April fell to 5,475 cars, down 52.6 percent from the same month last year.

In the first four months of 2025, Tesla sales have fallen 46.1 percent against the same period last year to 41,677 cars.

Once the standout leader in electric car sales, Tesla was overtaken in April by 10 rivals including Volkswagen, BMW, Renault and Chinese maker BYD, according to JATO Dynamics consultants.

Tesla announced in April that its worldwide sales in the first quarter had fallen 13 percent, increasing pressure on Musk, though the company partly blamed lost production amid an upgrade to its Model Y standard-bearer.

Musk has since announced he will reduce his work helping Trump slash US government spending and last week said that Tesla sales are “doing well”.

Skoda’s new Elroq led electric car sales while Tesla’s Model Y, the former frontrunner, came ninth.

Sales of electric cars overall rose 26.4 percent from last year to take a 15.3 percent share of the market in April, according to the ACEA.

Sales of hybrid cars with a small electric battery still dominate the European market, rising 20.8 percent since the start of the year, while petrol-only cars have fallen 20.6 percent over the same time.

The Volkswagen group remains the top brand in Europe, with sales up 2.9 percent in April.

But Chinese brands were a major factor in the popularity of electric and hybrid cars, according to JATO and have 7.9 percent of the European market.

The BYD, MG, Xpeng and Leapmotor brands saw sales rise 59 percent over the year in electric and hybrid sales, while other manufacturers put on 26 percent. (AFP)

Tags: BusinessFinance
Xenia. W

Xenia. W

Xenia is a Hong Kong–based writer and content creator focusing on financial markets, policy and the city’s evolving economic landscape. With over ten years of experience in higher education and tourism‑related projects, she specialises in transforming complex information into clear, reader‑friendly insights for both professional and general audiences. ​ Drawing on a background in bilingual Chinese–English translation and editing, Xenia writes across topics including Hong Kong and US stocks, market structure, macro trends and how policy shifts affect everyday investors.

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