- Showcased Amazon-specialized e-commerce ad optimization solution ‘LG Optapex’ at ASD Market Week
- Agentic AI and mathematical optimization automate digital ad operations
SEOUL, South Korea, Aug. 31, 2026 /PRNewswire/ — LG CNS showcased its digital ad optimization solution, ‘LG Optapex’, at ASD Market Week, North America’s largest consumer goods distribution trade show, as the company accelerates its push to target sellers on the Amazon marketplace in North America.
Visitors at the LG CNS booth listening to an explanation of the digital ad optimization solution ‘LG Optapex’ during ‘ASD Market Week’, held in Las Vegas, Nevada, on August 25–27
With a history spanning more than 50 years, ASD Market Week is North America’s largest consumer goods trade show, held twice a year in Las Vegas each Spring and Summer, drawing more than 2,700 vendors, 45,000 buyers, and 1 million products annually. This year’s Summer show ran for three days at the Las Vegas Convention Center from August 25 to 27.
LG Optapex is an ad optimization solution tailored specifically for Amazon, the world’s largest e-commerce channel. Powered by agentic AI and mathematical optimization technology, LG Optapex runs product-level optimized ads and identifies strategies to boost sales. The AI begins by predicting and analyzing advertising and product data. Then mathematical optimization technology processes those predictions to calculate a wide range of potential scenarios and outcomes for ad campaigns and identify the best option. The solution was launched in North America in the first half of 2025 and is currently being used by approximately 190 companies in the U.S., South Korea, China, and other markets.
At the core of LG Optapex is its ability to optimize the entire advertising campaign lifecycle, from strategy development and execution to results analysis. The AI agent responsible for strategy development analyzes data such as product sales history, click-through rates, conversion rates, inventory levels, and purchase patterns by time of day for each product. This analysis is then leveraged by advanced mathematical optimization to calculate the optimal time-slot ad bids, campaign budgets, and other factors. It uses these calculations to design the optimal strategy for meeting target revenue, Return on Ad Spend (ROAS), and other goals. This lets marketers determine the optimal budget allocation by product and by search keyword, along with corresponding performance forecasts.
During the campaign execution phase, AI automates the actual running of ads. In place of the marketer, the AI agent carries out real-time budget adjustments and keyword monitoring in line with the strategy it designed. LG Optapex also analyzes results and takes appropriate action. If ad performance changes dramatically, for example, the AI agent generates a report analyzing the detailed causes. If performance declines, it even suggests ways to improve it.
This enables marketers to run effective ads and drive more purchases around the clock, 365 days a year, while also reducing advertising costs. For example, an Amazon seller of gaming gear in the U.S. market that utilized LG Optapex for digital ad optimization improved its ROAS by approximately 40%, while a seller of beauty products in the UK market achieved a ROAS of 129% and an 8-fold increase in ad-attributed revenue.
LG CNS became the first Korean company to participate in Amazon Ads Unboxed 2024, held in Texas, where it unveiled LG Optapex for the first time. It participated for a second consecutive year in 2025. The company has also participated in a range of other Amazon events, including Amazon AI Day and the Amazon Prime Day Ads Summit held in Korea earlier this year, continuing to secure new LG Optapex clients and steadily expanding its global portfolio of Amazon sellers.
“AI agent-driven ad optimization is not an option but a necessity in the e-commerce sector,” said BY Kim, Head of Solution Business Unit at LG CNS. “LG CNS will continue to leverage the success of LG Optapex to establish itself as a key AX partner supporting the growth of our clients’ e-commerce businesses.”
About LG CNS
LG CNS is a leading Korean AX (AI Transformation) company that continues to pioneer various emerging technologies, including AI, robotics, cloud computing, data center, and smart engineering, encompassing smart factories and smart logistics, as well as digital marketing. The company also leads the market through innovative system integration (SI) and system management (SM) capabilities across finance, manufacturing, the public sector, and various other industries. For more information, please visit https://www.lgcns.com.
