The power giant will distribute coupons worth HK$100 to 580,000 households with low levels of electricity consumption and elderly who qualify for concessionary tariffs.
The coupons can be used before the end of October at more than 3,800 retail and catering outlets, including about 60 social enterprises.
Director of customer success and sales Anthony Lo said this latest round of coupon handouts marks the fourth year that CLP has been engaging in the practice.
“We saw the response was very good [in past years],” he said.
“The participating merchants were quite enthusiastic, so we hope to continue to hand out vouchers.
“We hope this can help the retail and catering sector, stimulate local consumption and boost the economy with a multiplier effect.”
A social enterprise, The Edible Projects, said more customers had visited its restaurant in Sham Shui Po as a result of the scheme.
Its founder, Kitty Poon, said the restaurant hires young people with autistic spectrum disorders.
“Our young people have more chances to serve customers,” she said.
“They are very happy with there being more customers, giving them a sense of accomplishment.”
A family-run traditional bakery in Sham Shui Po, Kwan Hong Bakery, is another participating outlet.
Its operator, Charles Ng, said that, based on his past experience, the coupons can help boost business by 10 percent.
“The market is quite sluggish,” he said.
“People tend to consume outside of Hong Kong.
“If they use a HK$50 coupon, they may spend another HK$50 on their own.
“This definitely helps and can get people to stay and consume in Hong Kong.”
CLP said it is handing out the vouchers from this month and that all eligible households are expected to receive them by the end of May.
